As established experts in customer journey-driven business growth, we’ve developed BuBul – a state-of-the-art, cost-effective business advice software package for SMEs and their advisers. In a nutshell, it offers expert analysis, guidance and resources that enables businesses to transform profitability by turning enquiries into sales, and customers into loyal advocates.


Viewing a business through customers’ eyes

For nearly 30 years, our founder, Nigel Greenwood, has helped global brands to flourish by mapping their customer journeys and improving customer experience. The approach and reasoning are soundly evidence-based: those companies who offer an outstanding customer experience have the greatest chance of significant success.
Committed to sharing these blue-chip insights and methods more widely, Nigel launched Simply Customer in 2013 to focus on bringing the benefits of journey mapping and customer experience improvement to SMEs.
He developed a face-to-face process in which probing questions were asked in order to map the different journeys that customers take through a business. His process identified the issues and gaps that trigger complaints and lose both sales and customers. He would then give his clients tailored recommendations as well as sound, proven advice for resolving the issues and/or referrals to other business experts for specialist help.
It’s no coincidence

The first two companies to achieve a $1 trillion valuation (ie Amazon and Apple) are recognised as prime leaders in customer experience.

Examples of the impact of Simply Customer’s small business advice include

Now, Nigel has applied his highly successful process to create
BuBul, a software package that enables any SME, anywhere to
grow and thrive more rapidly.

BuBul effectively puts the business owner in
a virtual room with
over 70 business experts who
spend up to
30 minutes asking questions.

Each answer determines the next question,
so every user gets a unique set of questions
tailored to their business.

By analysing the user’s responses, BuBul identifies the changes and developments that need to happen and any help the user needs to get a new business off to a flying start – or for an existing business, to secure rapid, profitable, sustainable growth.

Give your business
the strongest
possible start!


BuBul provides a user-specific set of recommendations,with links to relevant expert advice from those who have been there, done that and built successful businesses. It’s a superb way of ensuring success while also saving time, money and effort!

Grow your business and profitability!

In typically half an hour, BuBul presents the user with:

a set of tailored recommendations for the best possible chance of success and growth

links to the advice needed to start making the changes

contact details of trusted experts for additional, individual help


For existing businesses, a map of customer touchpoints with a clear picture of which touchpoints need attention

To help as many people as possible, advice for start-ups is FREE through


We also donate 10% of profits to charities
that help people set up their own businesses

BuBul is now available for:

For <Accountants


wanting to grow existing clients and attract new business

For Social Enterprises
& Charities

helping people to start their own businesses


considering starting a business

For Existing
Business Owners

looking to grow their business and profits


Send me small business advice,
hints and tips