About Us

Viewing a business through customers’ eyes

Established experts in customer journey-driven business growth, we’ve developed BuBul – a high quality, cost-effective business advice software package for SMEs and their advisers. Offering expert analysis, advice and resources, BuBul enables businesses to transform profitability by turning enquiries into sales, and customers into loyal advocates.

Nigel Greenwood

Viewing a business through customers’ eyes
For nearly 30 years, our founder, Nigel Greenwood, has helped global brands to flourish by mapping their customer journeys and improving customer experience. The approach and reasoning are soundly evidence-based: those companies who offer an outstanding customer experience have the greatest chance of significant success.

Committed to sharing these blue-chip insights and methods more widely, Nigel launched Simply Customer in 2014 to focus on bringing the benefits of journey mapping and customer experience improvement to SMEs.


IT’S NO COINCIDENCE!
The first two companies to achieve a $1 trillion valuation (ie Amazon and Apple) are recognised as prime leaders in customer experience.

He developed a face-to-face process of asking probing questions to map the different journeys that customers take through a business. His process identified the issues and gaps that trigger complaints and lose both sales and customers. He would then give his clients tailored recommendations as well as sound, proven advice for resolving the issues and/or referrals to other business experts for specialist help.

Examples of the impact of Simply Customer’s work with SMEs include:

  • 100% immediate improvement in lead to sale conversion
  • 80% improvement in customer retention within 12 months
  • 67% improvement in conversion of quotation issued to sale
  • 800% increase in sale of monthly retainer with quotation
  • increase in a micro SME’s monthly turnover from £2,500 to £25,000 within 6 months.

Power in your hands

Now, Nigel has applied his highly successful process to create BuBul, a software package that enables any business, anywhere to grow and thrive more rapidly. BuBul effectively puts the business owner in a virtual room with up to 25 business experts who spend 40-60 minutes asking questions. Each answer determines the next question, so every user gets a unique set of questions tailored to their business.

By analysing the user’s responses, BuBul identifies the changes and developments that need to happen and any help the user needs to get a new business off to a flying start ­- or for an existing business, to secure rapid, profitable, sustainable growth.

BuBul provides a user-specific set of recommendations, with links to relevant expert advice from those who have been there, done that and built successful businesses. It’s a superb way of ensuring success while also saving time, money and effort!

In approximately an hour, BuBul presents:

  • a map of customer touchpoints for existing businesses
  • a clear picture of which touchpoints need attention
  • a set of tailored recommendations for the best possible chance of success and growth
  • links to the advice needed to start making the changes
  • contact details of trusted experts for additional, individual help.

Try BuBul for yourself – no cost, no commitment!

Get a licence for your business

Get in touch

We’re passionate about helping people start and grow businesses. 5% of our income is donated through B1G1 to charities that help people start businesses, which means that when you buy a licence you are not only helping your clients, you’re making it possible for others to support themselves and their families as well!


“Essential software for small business owners.”





Pierrepont Accountants

“Prior to using BuBul we had an innovative idea but struggled to sell it to our market. After spending less than 20 minutes completing the questions, BuBul gave us a variety of action points. Even after applying just one set of recommendations, we had a more clearly defined product, knew exactly who which clients we wanted to target and which we should drop. We rewrote our business plan with a much more clearly defined offer to our prospects.
BuBul has saved us time and simplified our offering. Thank you, BuBul!”

Ali Gordon

Managing Director Bleisure Rewards