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Accountants set for business boost with BuBul

BuBul, the online software that puts directors of start-ups, or existing SMEs, in a virtual room with 30 business experts, is available to accountancy practices who want to provide existing SME customers with added value services from today.

In 2019 there were 5.9m SME’s in the UK but 20 per cent of SME’s fail in their first year and only 42 per cent last more than five years.

The BuBul software, which can be offered by accountants to existing customers, delivers customer journey driven analysis, advice, resources and tailored recommendations that are proven to boost turnover, profitability and improve customer retention.

BuBul founder and blue-chip customer experience veteran Nigel Greenwood said: “Technology has transformed the relationship between accountant and client over the last 20 years and practices are finding it increasingly difficult to differentiate their proposition and demonstrate the added value they provide for customers.

“BuBul is a cost effective and simple solution that benefits the accountant, because it provides that differentiation, while at the same time increasing customer turnover, which will drive additional accounting revenue.

“BuBul helps small businesses grow and prosper by giving them access to the tools and advice that larger companies take for granted. It is easy to use and provides online access to the tools, advice and resources that have helped companies like Amazon and Apple rise above the competition on the back of a superior customer experience.

BuBul works by asking directors a series of questions that can take up to 30 minutes to complete, each answer determines the next question, so the user has a unique experience that is tailored to their business and customers.

By asking questions BuBul is able to identify changes and developments that need to happen to successfully launch a new business or secure rapid and sustainable growth for established SMEs and gives directors the tools they need to implement those changes.

In around half an hour BuBul presents users with:

  • A set of tailored recommendations for the best possible chance of success and growth
  • Links to the advice needed to start making the changes
  • Contact details of trusted experts for additional, individual help
  • For existing businesses, a map of customer touchpoints with a clear picture of which touchpoints need attention



BuBul Start is free to start-ups and BuBul Grow is £9.99 a month with no contractual tie-in. It is available to anyone who is looking to set up their own business, social enterprises and charities, existing businesses and accountants, who want to help their existing clients grow or attract new business.

BuBul donates 5 per cent of its revenue to charities that are committed to helping people set up their own business.