Attracting the best talent for your business!
Long gone are the days where companies would advertise their roles in the local papers on a Friday and sit waiting for the application to be delivered by the post man.
Who can even remember recruiting like that? Well, I can! And things have changed massively since then. Here are my top tips on how to attract the best talent for your business in what is an ever-changing market.
Social Media
Potential employees will undoubtedly be checking you out on social platforms and not necessarily just the business ones. Facebook, twitter and Instagram are popular sources of information for the job hunters of today; Glassdoor reports that 70% of people look at company reviews before making any career decisions or applying for jobs. Ensuring your business profile and your company branding is defining your business and positioning you against your competitors in exactly the way you want it to, is the starting point to attracting the best talent out there!
Advertise the Job Ad!
A job advert is your opportunity to attract the attention of your potential employee, gain their interest in your role and cement their desire to join your company. Writing the perfect Job Ad is a talent but by mastering the art, you’re sure to have candidates queueing up to work for you. Here are some top tips on writing the perfect Job Advertisement.
- Use one simple headline: This is usually the name of the role however if the role title is obscure, I would suggest changing it. This is the first thing future applicants will see. It needs to be simple and concise – after all, this is what people will be initially looking for.
- Make the advert look easy to read: No one will want to read an advert that at first glance looks wordy and lengthy. Initially, they want to be sharp-shocked with the basics of the role to draw them in, then you can explain further. Use simple language. Short sentences. Space your lines.
- Create excitement: Open the advert with a short, enticing sentence as to why this role is unique and special. Make the reader want to continue reading.
- Get your applicant involved from the start: Refer to the readers as ‘you’ ‘your’ ‘yours’ and help them visualise themselves already in the role.
- Include your branding: Always include your company branding but be careful not to oversell it. Having a well-designed and laid out advert is equally as important as the content included in it.
Job Advert Check-list
Here is a simple check list to use when creating a job advert. Feel free to add more information but these are the essential, key pointers:
- Job Title, company name and location of the role
- A brief description of what your business does
- A brief outline of the role and its purpose
- A description of the ideal person including experience, skills, qualifications
- Salary / benefits
- Whether the roles is temp / contract / permanent
- An outline of the recruitment process, what happens next etc.
- Contact details of where to apply with company website and an email to contact if further information is required
- Corporate branding and any accreditations or associations such as ISO etc.
- Equal opportunities statement.
If you have an accountant, they should be your first stop for business advice. If you don’t have an accountant or they can’t help, BuBul has a wide range of experts available. For more help creating the perfect job advert, why not contact our expert* Kelly on LinkedIn?
*We’ve picked experts we know and trust who are good at what they do. All of them will give you at least an extra 30 minutes free advice if you contact them and would then charge their normal prices. They don’t pay to be on BuBul and don’t give us any money from anything they earn as an expert.
