Why you need a sales process

Like any other processes in your business, a sales process is there to standardise and improve sales performance. Every company will have unique steps and stages that need to be put in place.

Not having a well-structured and comprehensive sales process can result in the following… perhaps you can recognise some of them?

  • Not being able to forecast future revenue from new business
  • Salespeople are left to their own devices to bring in new business – i.e., they do their own thing
  • Conversion rates and successes/losses cannot be analysed …. many prospects just fizzle out or are permanently “unavailable”

Creating and mapping a sales process will make an enormous impact on sales efforts in any company whatever the size. They will be able to convert more opportunities and make more money. 

Your sales process doubles up as your sales pipeline once you use it to manage all your sales opportunities.

If you have an accountant, they should be your first stop for business advice. If you don’t have an accountant or they can’t help, BuBul has a wide range of experts available.

We created a free mini sales lesson for you which covers our “3 steps to clean your sales pipeline” which will give you focus and structure in your sales pipeline, and as a direct result, increase your sales conversion rates. Get in touch!

Your sales process lesson is free but if you would like more advice or information on sales processes, contact our expert* Carlyn on LinkedIn.

*We’ve picked experts we know and trust who are good at what they do. All of them will give you at least an extra 30 minutes free advice if you contact them and would then charge their normal prices. They don’t pay to be on BuBul and don’t give us any money from anything they earn as an expert.