Five Reasons Why Video Is the Best Way to Deliver Internal Communication


Good communication is key to the success of any business. For any organization to grow, all its members need to move together towards the same goals. This is only possible however, if every employee is properly informed of their tasks and is made aware of the company’s mission and vision.

For a long time, the go-to for internal communication has been emails and meetings. Although these can both be effective ways to communicate, both have downfalls.

Emails are highly convenient and because of this around 121 business emails get sent every day, however the average email open rate is only between 20 to 40%. These numbers reflect the reality that many employees can’t keep up with the volume of emails they receive. It’s also realistic to assume that the ones that are being opened are probably only being skimmed.


Another issue with communicating via email is the problem of misinterpretation. Conveying emotion with an email is often challenging and this can lead to messages coming across a lot colder than they may have been intended to be.


Meetings can be a great way to create discussions and get in that face-to-face communication we all particularly crave at the moment. The difficultly with meetings in-person or video is aligning people’s schedules and getting all the necessary people in the same room. Meetings can also become lengthy and often run over schedule, using up valuable time that could be used more efficiently.


Videos have now become a very popular way to deliver internal communications. Using video is also a highly effective way of communicating with employees, when a message is delivered by video 95% of it is likely to be retained by members of staff. In this blog, we will be exploring five benefits of using video for internal communication.


  1. It builds relationships.


Video allows businesses to communicate in a personal and authentic way- this can be particularly important in internal communications where there is a number of steps between senior and junior employees.

85% of staff report that they do not feel engaged in the workplace. Many employees cite their relationships with managers and internal communication as factors that affect how engaged they feel. For those in senior positions, using video to communicate can help bridge gaps and build relations with people across the whole organisation. CEO video updates are a great way to build trust. They take minimal prep time and don’t have to have a large production value. Ultimately these kinds of videos give your workplace updates a more human touch. Building good relationships with your employees is a good way to help raise levels of engagement.


  1. Video is adaptable.

Video can be watched whenever and wherever. This is particularly important now due to many people working remotely. Large meetings with lots of attendees are no longer an option for a lot of businesses because of the pandemic. Many companies have turned to video conferencing to solve this issue but just like with traditional in-person meetings, video calls can end using time that could be used more effectively. Next time you consider sending a video conference invite consider if it would be a better use of time to send a concise video message.


Video is also a more accessible form of communication. Video can include subtitles for those with a hearing impairment, it can also be a more effective form of communication for those who have difficulties reading.


  1. Video can be measured.


You can easily track who’s watched a video which is great when it comes to internal communication. There is no debate whether a message has been received, unlike other forms of communication such as email.

As an employer, this can give you peace of mind that everyone has received the same message. Unlike in-person meetings video can’t be disputed later that a clear message wasn’t received about tasks or instructions.

You can also refer to videos analytics that can better help you understand employees. Paying close attention to videos that have been successful will help you improve your future video content. If you want to find out how to measure the success of your video here is a helpful blog.


  1. It reduces costs.


Holding in-person meetings can take away valuable hours of work time. Especially for larger organizations who have to hold larger events that often require expensive event locations video can reduce costs massively. Holding a live-streamed event for example means there are no travel costs or time lost on long-distance journeys.

When a video is used for training, it can also save businesses a lot of money. Instead of using external trainers, which can be expensive, video allows for a high standard of education for all staff members.

Video is also now cheaper to produce than ever. Most people now own smartphones that have the ability to shoot in HD. Internal communication videos don’t have to be highly produced, they can be shot on webcams or even be a PowerPoint with a voice-over.


  1. People prefer to watch video.


The final and most compelling reason is that people prefer video over other forms of communication. We all now watch more videos than ever in our spare time so it only makes sense that we should be using it more in the workplace. 59% of executives would rather watch video than read text, which goes to show that people are growing tired of receiving the same lengthy emails. Video is a worthwhile investment when considering the overall happiness of your employees.

If you have an accountant, they should be your first stop for business advice. If you don’t have an accountant or they can’t help, BuBul has a wide range of experts available. For more advice on using video for internal communication, contact our expert* Julie on LinkedIn.

*We’ve picked experts we know and trust who are good at what they do. All of them will give you at least an extra 30 minutes free advice if you contact them and would then charge their normal prices. They don’t pay to be on BuBul and don’t give us any money from anything they earn as an expert.