The internet has had a great impact by making it much easier to access information.
The only problem is that there is too much information! That has caused peoples attention spans to shrink.
People need to find the information they are looking for very quickly, or they will simply move on to another website. This does not apply if someone is looking at your website because they have used you before, or because you have been recommended to them, but for the vast majority of your site visitors it does.
Think about why someone would check out your site – what are they looking for? Is it a solution to a problem they have, a means to satisfy a need? This is especially important if you have a lot of competitors – make your business stand out by being immediately clear how you meet customer needs.
So, take time to work out what are the main reasons someone may visit your site – and make sure you show them on your homepage!
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