When I have run workshops or seminars, the number of attendees has varied from 10 to 100. Regardless of how many hear you speak, it is unlikely that a high proportion of them have:
If there are only a few attendees, it is easy to speak to each one of them afterwards, but the more that attend, the harder that is to do. That is why it is important to give them something of value to take away and to have a simple process for keeping in touch later.
As an example, I follow this process:
And that is it – I do not push for meetings although I mention in each communication that I am happy to meet and give my contact details. The secret then is patience – some people will contact you immediately, some will take time to get in touch and some may never get in touch but often will refer others to you. It all takes time – up to 2 years in some instances.
So be patient, follow these simple steps and do not forget to ask people how they heard about you – then you will get a clear understanding of how effective your workshops and seminars are.
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