6 simple tricks to get more from your marketing

You often hear a lot of noise about updates, algorithms, and different techniques for using social media effectively. However, keeping on top of these changes and recommendations can be time consuming, possibly tedious, and at times – impossible when you’re running a small business! Youbee Media has found that you can achieve some great results by just sticking to six simple tricks.


  1. Mix it up

To keep your content interesting on social media, consider using a combination of images, blogs, and video to appeal to your target audience. Youbee Media have found that keeping a planner or a spreadsheet helps with this, as it’s a good way to learn whether you’re doing too much of one thing, or not enough of another.

Each platform has slightly different algorithms for how to reach more your audience – so play to these as much as possible – without creating different content for each channel you’re on. Tweet frequently with an image in your post and consider carousels and Reels on Instagram to give your audience more of an opportunity to find you.


  1. Have a plan

No great success story ever started without a plan! We’ve already mentioned one benefit of planning and tracking, but it really does work. Your marketing can often fall down the list when you’re busy and can be a part of the business that gets neglected when other priorities take over.

Think ahead and consider how you can incorporate quick wins with awareness days, or schedule content early to maintain some consistency. You can then review your plan to make sure your content is hitting the spot.


  1. Be personal

People buy from people and your audience will find it easier to connect to a brand that they feel reflects their own ethics, fulfils a need, and creates an emotive connection. Don’t miss an opportunity to showcase your team, share what makes your business different and present your business in an authentic and approachable way. This may be difficult for micro business owners – especially if you don’t like to be in front of the camera! Consider a talking about a pet in your home office, the view from your desk or where your meetings are taking you today.

You will find that your followers engage and connect more with your business when you make it personal and sociable.


  1. Segment your audience

Marketing has come a long way from blanket campaigns to anyone and everyone. There are several fantastic tools at your fingertips to help you get to know your audience – and many of them are free! Social media insights and online analytical tools provide an opportunity to learn exactly who your audience is, how they respond to your brand and what makes them tick! Take the time to understand why people buy from you, and who – and work on that.


  1. Think ‘mobile first’

75% of web traffic is viewed on a mobile device, so consider how your audience will see your content online. This relates to the length of a blog, your image size and how easy it is to navigate through your website. Planning out your customer journey can take some time, but in the long run it will help to create a more engaged and loyal follower.


  1. Tap into micro influencers

Influencers for your brand or business are not just wannabe celebrities that want to earn £1000 from a curating a post for you. You will have micro-influencers in your network that will endorse your business because they like and appreciate what you do. So, consider asking for testimonials, giving your local supplier a shout out and seeing if someone else talking about your business can add some value. If you work alongside other micro-business owners, consider whether your audience may cross over or whether there’s a value in sharing each other’s product of service.

For more advice on getting the most out of social media, why not contact our expert* Rebecca Hopwood (rebecca@youbeemedia.co.uk)

*We’ve picked experts we know and trust who are good at what they do. All of them will give you at least an extra 30 minutes free advice if you contact them and would then charge their normal prices. They don’t pay to be on BuBul and don’t give us any money from anything they earn as an expert.