BuBul is the world's first intelligent business advice software. It creates a virtual room full of business experts who ask you questions to understand what advice you need - and then give you that advice. It's a great way to get the advice you need when you need it!

BuBul was developed by Simply Customer Limited. The founder, Nigel Greenwood, developed a face-to-face process in which probing questions were asked in order to map the different journeys that customers take through a business. His process identified the issues and gaps that trigger complaints and lose both sales and customers. He would then give his clients tailored recommendations as well as sound, proven advice for resolving the issues and/or referrals to other business experts for specialist help.


Examples of how this process helped SMEs:

Power in your hands

Nigel applied this highly successful process to create BuBul, a software package that enables any SME, anywhere to grow and thrive more rapidly

BuBul effectively puts the business owner in a virtual room with 35 business experts who spend up to 30 minutes asking questions. Each answer determines the next question, so every user gets a unique set of questions tailored to their business.

BuBul provides a user-specific set of recommendations, with links to relevant expert advice from those who have been there, done that and built successful businesses. It’s a superb way of ensuring success while also saving time, money and effort!

If you are thinking of starting your own business, register for BuBul Start now. There is no fee, and we will contact you to see if we can help you further.

If you already have your own business but are not yet a client then please get in touch to find out more about the services we offer, including BuBul Grow.