fbpx

Author Archives: Nigel Greenwood


How are you finding things now we are returning to a bit more normality?

Are you still working via Zoom or are you managing to meet clients face to
face?

Have you ever thought about what you are wearing when meeting clients,
either via zoom or in person? Do you look at your wardrobe and think you
don’t know what to wear, so just grab anything in the hope that it works?
Or, in the worst case, grab an outfit that you used to wear going out , but
now “it’ll do for work”? Perhaps, you don’t even think about it, and just
wear jeans and yesterday’s t-shirt.

As business owners we spend a lot of time working on our websites,
business cards and promotional material, carefully selecting the design and
colours – but do you spend as much time and thought into what you are
wearing?

First impressions are so important, whether on – or offline. So ask yourself –
do I look like the person my client is expecting to see?

Think of three words about how you wish to be perceived – examples are
professional, knowledgeable, approachable and write them down – I’m
sure you can think of many more – do you convey these words in your style
of dress? This applies to both men and women, and is so important.

In the first 4 minutes of meeting a client will decide so much about you and 55%
of that decision is based on how you look, and only 5% on what you
actually say.

Interesting isn’t it?

It doesn’t matter whether you wear overalls for work, being an electrician
for example doesn’t really warrant wearing a suit, but you can easily wear
jeans or overalls. Jeans are fine, but make sure they are clean and fit well –
builders bum is not a good look! Footwear should be clean- no muddy
trainers, and – don’t forget, if you are working in a domestic environment
you may need to take your shoes off – don’t have holes in your socks!

Perhaps you are in the finance sector, and need to be more formally
dressed.Check that there are no buttons missing, stains on your clothes,
hems dropping down – all small things, but collectively they make such a
difference.

The days of being booted and suited seem to be behind us but even so,
those who work in a more formal environment need to be dressed
accordingly. Think of cost per wear – your new business is going to be
bringing in money to your household, and you naturally feel passionate
about it, so buy clothes that reflect this. Well fitting clothes may cost a little
more, but it will be worth it – you will look the part!

All this applies whether you are Zooming or meeting face to face, so think
about what you are wearing and how your client sees you!

For any more information don’t hesitate to get in touch for a free no obligation
consultation and see how I can help you.

chris@cjstylist.com

www.cjstylist.com

Organising and opening a speech

In my last post, I offered some helpful tips on preparing to give a speech or presentation, plus some inspiration for deciding on a topic. This time around, I’m going to offer some expert guidance on organising and opening a speech in order to attract and retain your audience’s attention.

Organising your speech is more than just the order that you introduce your points – you also need to ensure that the words work together to keep your audience engaged and convey the importance of each point you make and how they relate to one another.

 

Organising and writing your speech

While many coaches use the ‘three T’s’ method:

Tell what you’re going to tell them.

Tell them.

Tell them what you’ve told them.

I favour the simpler model of SME:

Start
Middle
End

While it may seem to be common sense to start at the beginning, when developing your presentation, I actually advise starting with the end. What is it you want the audience to take away? What’s the end-result you want from the presentation or speech?

Start with the end in mind to define what you want the outcome to be, then develop three key points to make in the middle – your ‘Power of Three’.

 

Once you’ve made these points to engage your audience, try to focus on one main idea, backing it up with supporting material such as statistics or quotations. Using stories is a great tool, especially personal ones which can help you to emphasise and demonstrate what you mean.

After you’ve decided on the middle part of your speech, you can use the ending to summarise what you’ve just said – linking this back to the beginning if possible, to ‘close the loop’. Audiences like closure and it helps to show that you know what you’re talking about!

Finally, finish off with a ‘takeaway’, or put another way, a call to action. What would you like them to do? Learn more on your website? Check out some additional resources?

 

Ending with the opening

Once you’ve organised the main body of your speech, you have all the information you need to create an attention-grabbing opening.

Techniques for opening a speech vary, but here are some effective ideas you can try:

  • Ask a rhetorical question to get them thinking
  • Stress why the topic is important to them
  • Make a startling or intriguing statement
  • Arouse suspense or curiosity
  • Tell an amusing or dramatic story or anecdote
  • Begin with a powerful, relevant quotation
  • Refer to a specific historical event
  • Use audience participation
  • Perform a demonstration

Whatever technique you choose, ensure that it’s relevant to the topic, the audience and the event or occasion.

A well organised speech or presentation is much more effective than being unprepared – if you’re jumping around with no plan or direction, the audience will be too busy trying to create order in your words, instead of paying attention to the actual message.

Next time, we’ll take a look at ways of controlling your nerves and using body language to make your speech your presentation more engaging and effective. Better still why not give me a call and see how I can help you prepare and profit from your next presentation.

 

Phil Heath DTM

0791 700 4464

phil@philheath.com

www.philheath.com

Preparing a Speech or Presentation

Speaking or giving a presentation in front of an audience can be pretty daunting. Being well prepared will help you manage your nerves and ensure you’re delivering the right message in the right way.

With years of experience in helping people fine tune their speech-making skills, I’ve developed tips, tricks and techniques to help you overcome your fears. These proven methods will soon have your audience hanging on your every word…

 

Preparation – the basics

For anything to be a real success, preparation is key – so firstly, let’s take a quick look at some basic preparation tips that will help you to craft your speech and ensure an effective delivery:

  1. Organise your speech – follow the SME principle, breaking your speech down into a Start, Middle and End.
  2. Write your speech – creating a physical script gives you the opportunity to change things around, while also providing a solid reference for practicing your delivery.
  3. Clothing – it’s important to look professional, but make sure you feel comfortable too.
  4. Visual aids – these can help the audience to understand what’s being said and reinforce the points of a speech in unique and interesting ways. Make sure they fit well with the content of your speech, whether that’s funny, serious, or technical.
  5. Practice, practice, practice – rehearse your speech as much as you possibly can, either in front of friends or a mirror. Focus on the speed of delivery and use a timer to help you pace your speech.
  6. Familiarise yourself with the venue – once you get to the event, check the stage or the setting where the speech will take place, getting a sense of the size of the space, where any steps or obstacles might be, and where to enter and exit.

 

Selecting your topic

Two of the most common questions I hear from people I help are:

What subjects can I talk about in my speech?

How do I choose what I’m going to say?

There are two key places you can find material: personal experience or through reference material.

From a business owner point of view you should be passionate about what you do – use that passion. You’ll deliver your speech with more conviction and enthusiasm if you feel more connected to it – helping your audience to respond more positively.

Use stories to make your point for example you can draw on your interests: Sports, Hobbies, Travel,  Entertainment.

Or your career: Business processes, Ethics, Investments, Retirement

If you choose to use references from elsewhere, you have an unlimited number of ideas at your fingertips from the internet, or you can visit your local public library.

You’ll discover a great deal of inspira­tion from websites, Media sites, University research, Medical sites
Books: Reviews of various genres, Possible re-writes, Analysis, Theory
Magazines: Economic trends,  Human-interest stories, Scientific discoveries, Entertainment

As you can see there is a wide range of sources that you can get speech material from. Just be careful that you’re not infringing on anybody’s copyright.

Now you’ve got some ideas for finding inspiration for your speech subject and getting yourself well prepared for delivering your speech, in the next instalment, we’ll delve a little deeper into organising and opening your presentation. Better still why not give me a call and see how I can help you with your presentation.

 

Phil Heath DTM
0791 700 4464
phil@philheath.com
www.philheath.com

Here is a guest blog from one of our fantastic subject matter experts – Phil Heath!

What is public Speaking?

Standing in front of an audience? Addressing a huge crowd? Speaking to a few people on the bus?

Yes to all of the above. Mention this to individuals like you and me and suddenly those two words create a picture in our mind:
Martin Luther King addressing the crowds
Mahatma Gandhi speaking to His followers
Adolf Hitler rousing his troops.

All these speakers had one thing in common – passion – in abundance.

And yet, as we gaze upon these great orators of our time the voice in the back of our mind tells us ‘I could never do that’.

In the majority of cases, you would probably be correct. But why would you want to do that? Do you ever have the need to rally your troops? Shout out the words of peace and freedom so that others will follow? Ha! Probably not.

There are times though when we might need to raise our voice to be heard. What about speaking in the Parish Council Meeting? How about standing in front of the office or your boss to deliver a presentation? Or speaking to a group of people with something you have a passion about?

That’s Public Speaking.

The words give us the impression that we are standing outside speaking to the public, but it can be any occasion where you might need to address an audience.

Some years ago, a survey was conducted amongst the business community where they were asked ‘what fears do you have?

Amongst the answers were fears from bugs, snakes, and animals, drowning, heights. At the top of the list – public speaking. The majority of respondents would rather die drowning than stand in front of an audience to tell us why!

These are among the findings of the Chapman University Survey on American Fears, which gave us these surprising results.

How ridiculous is that? I’m sure a lot of it was tongue in cheek and lots of Press inches probably put a spin on it however, it still highlights one thing. People don’t like standing in front of an audience and opening their mouths.

Why do you think this is? The mind plays tricks and tells us we are scared. What will people think of me? Will I dry up and forget what I was going to say?

Let me put your mind at rest.

Of course, you may be a little scared but what’s the actual worst thing that can happen to you? Certainly not death!

If you ever hear a speaker say that they are never nervous when they address an audience then I’ll show you a liar. Everyone gets nervous but nerves can be controlled. In fact, nerves can be a good thing. Nerves can keep us on our toes. They can focus the nervous energy and direct it to your enthusiasm.

Let me share with you a couple of tips to help you overcome your fear of public speaking.

First and probably the most important – Breathe!

I have seen speakers start a speech from their chair when they are introduced, and they forget to take a breath when they are at the front.

Tip – Just pause, think, and breathe deeply – then speak.

Second tip I can give would be to make sure you know what you are going to speak about. Write it down, practice, practice the beginning, practice the ending so you can make sure you have a powerful finish.

Some coaches tell you to imagine the audience naked, but my advice is don’t do this as it can be an unwelcome distraction. Rather better to go on and speak. Bear in mind that only you know what you are going to say. The audience doesn’t. Say it with passion and if you forget something never apologise – the audience didn’t know what you were going to say anyway.

Final tip to remember is that the whole audience is willing you to do well and they want to hear you speak. Take comfort and strength in that. No-one ever went to see a speaker and thought ‘I hope the next speaker is rubbish’ See – they want you to do well.

If you really want to practice the art of Public speaking then why not book a call with philthefunnel.
Helping you with your presentation, speech, delivery all to increase your chance of making a sale and get more business.

Be the best speaker you can be and use your voice with the Power of Public Speaking.

 

Phil Heath DTM
0791 700 4464
phil@philheath.com
www.philheath.com

Our Proven Techniques for Increasing Lead Conversion Rates to Boost Your Sales

Attracting a lot of enquiries for your products or services is a good start – but it’s only the start. Your business will not flourish until you improve your lead conversion. 

Measuring the number of unique visits to your website and seeing it rise is good for your vanity, but that is all it is!

The only point of increasing visitors to your website is to direct them to your landing pages and from there to improve your conversion rate.

If you struggle to convert those visitors into customers your business will struggle – and may fail!

What is the secret to successfully increasing your lead to sales conversion?

This will be different for each business, but there are some key triggers that we all have and you can take advantage of these to build your sales.

Ultimately to maximise your lead to sale conversion you need to understand the psychological triggers that will make your potential customers buy – and that means first getting a deep understanding of your ideal customer.

Understanding your customer

By this we mean REALLY understanding your customer – as a person. It means putting yourself in their shoes and creating a detailed picture of them.

It even means giving them a name and background until they become so real that instead of asking “what would a customer want here?” you are asking “what would John/Rafiq/Sue/Anna want here.

Create detailed written descriptions of your ideal customers (you will have more than one!). These are known as avatars or personas and are critical to improving lead conversion. You can get more information and free downloadable templates here.

Give them a name, age, family circumstances, job history,  ambitions and challenges. What keeps them awake at night? What interests and excites them? What media do they use and why?

Keep going until you feel you have known them for years, and then move on to the next one until you have created a group of your ideal customers – these are the leads that will become your customers after all as you improve your conversion rate!

Once you have your ideal customer personas you can then move onto designing your marketing collateral, which will help you uncover new prospects, new leads and improve conversions. 

This is a journey though so don’t forget to always look for ways to improve. Keep reviewing and analysing your sales funnel!

Why your ideal customer will buy from you

Step one to improving the lead conversion rate is to understand what needs your customers have. 

That leads to understanding how your product or service provides a solution for a need, which in turn helps you to position your marketing copy correctly to increase lead generation. It makes sure you always have relevant content for your target market and helps you follow best practices.

You can see more advice on marketing material here

Don’t forget that you will need a landing page for each need you meet with a clear call to action. 

This makes it easier for your target audience to understand how you can help them, helping to generate leads (and the more leads you get the more you can practice improving your lead conversion rate!). 

You are unlikely to get this right first time, but don’t worry about that as you can learn from your mistakes and continually improve! Keep learning and changing your landing pages and social media activity. This will lead to improved conversion!

Using psychological triggers to improve lead conversion

The key to lead conversion for a sale is to understand the psychological triggers that will make your potential customers buy – and to have the necessary messages and functionality in place to take advantage of them by making the buying decision easy.

The buying decision is always triggered by one or more psychological factors, as proven by many separate pieces of research. 

To improve your lead to sale conversion rate you need to understand your ideal customers so well that you know which psychological triggers will make them buy your products or service. This is especially important for email marketing.

At this point you may be thinking “That’s all well and good for business to consumer, but I sell to businesses”. 

Except you don’t! – you sell to people whether they are buying for themselves or for a business! And it is always the psychological triggers that make them decide if they are going to buy from you.

As humans, we share many characteristics including mental triggers that cause us to take action. By understanding and using them to help potential customers buy, you make success in business much more likely.

Below we have listed the main triggers that researchers have established. For each, we describe the trigger and suggest ways you could use this to increase lead to sale conversion. 

Remember though – different customers will each have different triggers so don’t try to make changes until you are satisfied that you really understand the type of customer you want to attract!

Everybody wants to avoid pain

This is what psychologists call “the negativity bias.” All humans will expend more time and effort to avoid pain than to gain pleasure. 

This has been demonstrated on a neurological level as the brain lights up more from negative external stimuli than from positive ones.

This is the most important trigger for converting website visitors to customers. However, each of us have different pains. That means it is key to understand your target market and what their pains are or needs are. By doing this, you will be able to design the right marketing material and landing pages, improving both lead generation and conversion rates..

How you can use this

 The most prevalent “pains” are time spent, complexity, cost and inefficiency. Make sure these are pains for your target market and then focus your marketing copy on the pain, explaining that your product or service offers a solution. 

You will immediately get interest from your ideal customers. If you talk to potential customers, use a similar approach by asking open questions (beginning with who, how, what or why) to open up a conversation, finding what problem or challenge they have, but also what pain it is causing them before you start talking about your product or service.

Most people love something new or different

Research by neurologists shows that exposure to something new and unfamiliar can generate a feeling of pleasure by increasing the release of dopamine in the brain. 

Apple take advantage of this by regularly issuing new products with “teaser” campaigns prior to the launch. It gets their target market excited and in the mood to buy as soon as the product is released. 

Apple know that their consumers will want to try new features or experiences and are very likely to upgrade to the latest product.

How you can use this

 What is new or different about your product or service from others on the market?

Emphasise the differences. Launch new versions without all the planned features and functionality so you can continually refresh it by adding new features or benefits.

Everyone is looking for answers and reasons why

As soon as we learn to talk, we ask questions – why is the sky blue, are we nearly there yet?

Dr. Michael Gazzaniga, a psychology professor at the University of California, found our rational mind is always searching for meanings, as we look for explanations to make sure we can understand everything we experience.

The Xerox experiment by psychologist Ellen Langer found that people are willing to do more for you if you give them a reason, even if the reason is completely arbitrary (people standing in line to use a photocopier were 34% more likely to let someone cut in front of them, even when their reason was as meaningless as “because I have to make some copies”).

How you can use this

 Explain why you offer a product or service (and the features of them as well) and you increase the likelihood that someone will buy from you. 

Sometimes this is explained as “features which mean that..benefits”. For example – This car has 4 wheel drive, which means that you can travel safely on icy roads.

Story telling is an emotional trigger

When we read or listen to a story it impacts our subconscious, emotional brain which is associated with sight, sound, taste, and movement. 

Research shows this is where people make their decision whether or not to buy. Improving lead to sale conversion involves triggering the emotions of potential customers!

How you can use this

 Your marketing copy and landing pages should be structured as stories about your products and services that bring the benefits to life. This could be something as simple as a case study or testimonial, or take the car example above and add a story:

This car has 4 wheel drive, which means that you can travel safely on icy roads. Imagine being able to get home without worrying about having to abandon your car and struggle home through the snow and ice in the dark.

The law of least effort

Nobel Prize winning psychologist, Daniel Kahneman, says “A general ‘law of least effort’ applies to cognitive as well as physical exertion. 

The law asserts that if there are several ways of achieving the same goal, people will eventually gravitate to the least demanding course of action. In the economy of action, effort is a cost, and the acquisition of skill is driven by the balance of benefits and costs. Laziness is built deep into our nature.”

In simple terms, people will always look for the quickest, easiest way to get what they want or where they want to be –a bit like water running down a mountain which always finds the easiest route!

How you can use this

 Create an easy to follow process for potential customers. Show them how your product or service makes it easy to achieve the result they want as quickly as possible. You can see more advice here.

We team up with people like us against common enemies

Sociologist Georg Simmel argues we create common enemies because it unites us with people we think are like us.

How you can use this

Think about the benefits of your product or service, especially what pain they remove, then you can explain the pain as a common enemy. For example, building on the example in the previous article of a car with 4 wheel drive:

We all hate not being able to travel when bad weather hits. That’s why this car has 4 wheel drive – so you can get where you want to be regardless of the weather.

The Information Gap Theory

George Loewenstein, a professor at Carnegie Mellon, discovered that when there is a gap between what we know and what we want to know, we will take action to fill that gap.

It’s a bit like having an itch that you want to scratch – your curiosity inspires you to take some action. Not only that, it also increases activity in the parts of the brain associated with pleasure. 

It’s that self-satisfied feeling when you find the answer you have been looking for!

How you can use this

 Break down your buying process into a few steps. To maximise lead to sale conversion, don’t give a potential customer all the information they would want at the beginning. It could be too much information for them to take in which would turn them away. 

Instead, set up a simple process with a few steps.  In each step, give some information to a question you think they will want answering, with a pointer to more information. This is an effective way to improve lead conversion rate. For example, using the car information above:

We all hate not being able to travel when bad weather hits. That’s why this car has 4 wheel drive – so you can get where you want to be regardless of the weather. To find out how it works, call XXXXX now.

Note: this does mean you need to think as a potential customer would – put yourself in their shoes, think of the questions they would have and what order they would ask them in.

We hope this helps – you can get more advice like this from over 70 subject matter experts here

 

Ellan was one of the first subject matter experts we signed up for BuBul. Check out this interview with her (she has some strong views on business advice!)

 

It’s OK to make a mistake…..

Ever told someone else that but never quite believed it was OK for you to make a mistake? I was like that for years, beating myself up when I messed up, always trying to learn from my mistakes but never quite getting out of the habit of making them.

And I still make mistakes now, but what I’ve learned over the years is that it’s how you react to them that counts. We messed up with BuBul: better business building when we had to migrate it soon after launch and some bits fell off during the journey.

It meant some customers had a really bad first experience. But we told them straightaway, got it sorted and gave them free access for life as an apology.

And you know it’s worth it when one of them sends you an email that reads “you have a FANTASTIC product and with the launch of any new software, people expect glitches…the experience wasn’t rubbish, it was just confusing, and the response and the fixing of it has been wonderful, so the only feeling I am taking away as I am sure others will, is its a great product with some great people behind it”.

So, if you do mess up, fess up and fix it – that’s the way to keep loyal customers!

Up this week is Jonathan Scott, digital marketing supremo and sales director at Northern Media who gets a kick from helping young businesses grow and has his own kicking ambitions linked to the number 9 and Newcastle United. Find out more about what gets him up in the morning

 

BuBul and business

 

  • Why did you want to be a BuBul expert?

Having worked in marketing for over 20 years, I get a kick from using my knowledge and experience to help young businesses grow and thrive

  • Best piece of business advice and who was it from?

Shy bairns get nowt (that was from my Dad)

  • Biggest compliment you’ve ever received from a customer?

Quite a recent one actually, from Mark McClennan from Monster Mesh. He largely attributes his growth and success to the SEO & PPC campaigns we were running

  • Business achievement you’re most proud of?

Giving young people a work environment that helps them learn, grow and be happy.

 

The personal stuff

  • Which five famous people (dead or alive) would you invite over for dinner?

Bobby Robson, Seb Coe, Madonna, Freddie Mercury and Billy Connolly

Football, Athletics, Music and Comedy!

  • What would you banish to Room 101?

Anyone who bullies

  • If you could be famous for a day what would it be for?

Playing number 9 for Newcastle United

 

Either/Or

  • Exercise or boxset binge?

Exercise

  • Work from home or work in the office?

Work in the office

  • Sweet or savoury?

Savoury

First up with our Starter for ten is Phil Heath, a world-class speaking coach, BuBul expert and secret tap dancer who’d like to have dinner with Fred Astaire and Doris Day. He lives by the motto Just Do It. Find out more about the weird and wonderful things that make him tick, when he’s not teaching people to speak in public:

 

BuBul and business

  • Why did you want to be a BuBul expert?

I was asked by Nigel to take part and it offered me the chance to be able to help others.

  • Best piece of business advice and who was it from?

Just Do It – nicked from NIKE. Sometimes we hesitate and the best thing is to get out of your comfort zone

  • Biggest compliment you’ve ever received from a customer?

“I never thought that I would be able to present to an audience and now I have just pitched the biggest sale of my life and won the business – and my boss loved it and congratulated me” Thanks for all your help

  • Business achievement you’re most proud of?

Surviving and doing something I love

 

The personal stuff

  • Favourite film – and why?

Saving Private Ryan – the story of a reluctant leader who becomes a real true hero. Tom Hanks in one of his best roles. Tear-jerker every time!

  • Which five famous people (dead or alive) would you invite over for dinner?

Winston Churchill, Fred Astaire, Victor Kiam, Judy Garland, Doris Day

  • What’s your hidden talent?

Tap dancing

 

Either/Or

  • Seaside or countryside?

Seaside

  • A talker or a listener?

Listener

  • Golf or Motorsport?

Motorsport

Accountants set for business boost with BuBul

BuBul, the online software that puts directors of start-ups, or existing SMEs, in a virtual room with 30 business experts, is available to accountancy practices who want to provide existing SME customers with added value services from today 22.03.21.

In 2019 there were 5.9m SME’s in the UK but 20 per cent of SME’s fail in their first year and only 42 per cent last more than five years.

Developed with the help of the University of Bradford the BuBul software, which can be white-labelled by accountants and offered to existing customers, delivers customer journey driven analysis, advice, resources and tailored recommendations that are proven to boost turnover, profitability and improve customer retention.

It includes a dashboard that shows the top five recommendations for each client, leading to more informed conversations, as well as identifying recurring client themes the practice can utilise in its own marketing materials.

BuBul founder and blue-chip customer experience veteran Nigel Greenwood said: “Technology has transformed the relationship between accountant and client over the last 20 years and practices are finding it increasingly difficult to differentiate their proposition and demonstrate the added value they provide for customers.

“BuBul is a cost effective and simple solution that benefits the accountant, because it provides that differentiation, while at the same time increasing customer turnover, which will drive additional accounting revenue.

“BuBul helps small businesses grow and prosper by giving them access to the tools and advice that larger companies take for granted. It is easy to use and provides online access to the tools, advice and resources that have helped companies like Amazon and Apple rise above the competition on the back of a superior customer experience.

David Spicer director of business and community engagement from the School of Management at the University of Bradford said: “We are delighted to see the launch of BuBul and look forward to seeing this delivering real benefits for SMEs.

“Our work with Nigel on the development of BuBul is a great example of our partnerships with local firms, linking them with School expertise and supporting their work and development thought working with our staff and students on projects like this. This creates great opportunities for us and our students to learn on live business challenges too.”

BuBul works by asking directors a series of questions that can take up to 30 minutes to complete, each answer determines the next question, so the user has a unique experience that is tailored to their business and customers.

By asking questions BuBul is able to identify changes and developments that need to happen to successfully launch a new business or secure rapid and sustainable growth for established SMEs and gives directors the tools they need to implement those changes.

In around half an hour BuBul presents users with:

  • A set of tailored recommendations for the best possible chance of success and growth
  • Links to the advice needed to start making the changes
  • Contact details of trusted experts for additional, individual help
  • For existing businesses, a map of customer touchpoints with a clear picture of which touchpoints need attention

White labelled versions are available to accountants for a £500 +VAT set up fee, which includes unlimited Start licences. Grow licences are £1 +VAT per month with no contractual tie-in.

BuBul donates 5 per cent of its revenue to charities that are committed to helping people set up their own business.

SME’s in Yorkshire are set to benefit from tailored business advice with the launch of BuBul, online software that puts directors of start-ups, or existing SMEs, in a virtual room with 30 business experts.

In 2019 there were 429,000 SME’s in Yorkshire but 20 per cent of SME’s fail in their first year and only 42 per cent last more than five years.

Yorkshire-based BuBul, which is free for start-ups and has been developed with the support of the University of Bradford, delivers customer journey driven analysis, advice, resources and tailored recommendations that are proven to boost turnover, profitability and improve customer retention.

BuBul founder and blue-chip customer experience veteran Nigel Greenwood said: “I’ve spent my career analysing the importance of the customer journey and improving it to increase sales and profitability.

“Seven years ago, I decided I wanted to help small businesses grow and prosper by giving them access to the tools and advice that larger companies take for granted. By using those skills face-to-face in SMEs, we were able to drive tangible results.

“BuBul is the next step in the evolution of advice to SMEs providing online access to the tools, advice and resources that have helped companies like Amazon and Apple rise above the competition on the back of a superior customer experience.

“It’s well-known companies who seek advice increase their chances of success and that most SMEs don’t because of the cost – that’s why we’re offering BuBul Start free to those companies who are just starting out and BuBul Grow is available at a fraction of the cost of face-to-face advice for those companies who are already established.”

David Spicer director of business and community engagement from the School of Management at the University of Bradford said: “We are delighted to see the launch of BuBul and look forward to seeing this delivering real benefits for SMEs.

“Our work with Nigel on the development of BuBul is a great example of our partnerships with local firms, linking them with School expertise and supporting their work and development thought working with our staff and students on projects like this. This creates great opportunities for us and our students to learn on live business challenges too.”

BuBul works by asking directors a series of questions that can take up to 30 minutes to complete, each answer determines the next question, so the user has a unique experience that is tailored to their business and customers.

By asking questions BuBul is able to identify changes and developments that need to happen to successfully launch a new business or secure rapid and sustainable growth for established SMEs and gives directors the tools they need to implement those changes.

In around half an hour BuBul presents users with:

  • A set of tailored recommendations for the best possible chance of success and growth
  • Links to the advice needed to start making the changes
  • Contact details of trusted experts for additional, individual help
  • For existing businesses, a map of customer touchpoints with a clear picture of which touchpoints need attention

BuBul Start is free to start-ups and BuBul Grow is £9.99 a month with no contractual tie-in. It is available to anyone who is looking to set up or grow their own business with white labelled versions available for social enterprises, charities and accountants, who want to help their existing clients grow or attract new business.

BuBul donates 5 per cent of its revenue to charities that are committed to helping people set up their own business.