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# BuBul Expert Business Builder

Intelligent Business Advice Software

## Sitemaps

- [XML Sitemap](https://www.bubulexpert.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://www.bubulexpert.com/blog/) - Bubul Blog Page H2 Tag - Template: Default Blog content...
- [Starter for ten….. Bubul experts Friday interview with Phil Heath](https://www.bubulexpert.com/blog/starter-for-ten-bubul-experts-friday-interview-with-phil-heath/) - First up with our Starter for ten is Phil Heath, a world-class speaking coach, BuBul expert and secret tap dancer who’d like to have dinner with Fred Astaire and Doris Day. He lives by the motto Just Do It. Find out more about the weird and wonderful things that make him tick, when he’s not
- [An interview with one of our experts!](https://www.bubulexpert.com/news/an-interview-with-one-of-our-experts/) - Ellan was one of the first subject matter experts we signed up for BuBul. Check out this interview with her (she has some strong views on business advice!) https://youtu.be/-GCmGUUZeaw
- [How to improve lead to sale conversion](https://www.bubulexpert.com/news/how-to-improve-lead-to-sale-conversion/) - Our Proven Techniques for Increasing Lead Conversion Rates to Boost Your Sales Attracting a lot of enquiries for your products or services is a good start – but it’s only the start. Your business will not flourish until you improve your lead conversion. Measuring the number of unique visits to your website and seeing it
- [THE POWER of PUBLIC SPEAKING](https://www.bubulexpert.com/blog/the-power-of-public-speaking/) - Here is a guest blog from one of our fantastic subject matter experts - Phil Heath! What is public Speaking? Standing in front of an audience? Addressing a huge crowd? Speaking to a few people on the bus? Yes to all of the above. Mention this to individuals like you and me and suddenly those
- [Preparing a Speech or Presentation](https://www.bubulexpert.com/blog/preparing-a-speech-or-presentation/) - Preparing a Speech or Presentation Speaking or giving a presentation in front of an audience can be pretty daunting. Being well prepared will help you manage your nerves and ensure you’re delivering the right message in the right way. With years of experience in helping people fine tune their speech-making skills, I’ve developed tips, tricks
- [Organising and opening a speech](https://www.bubulexpert.com/blog/organising-and-opening-a-speech/) - Organising and opening a speech In my last post, I offered some helpful tips on preparing to give a speech or presentation, plus some inspiration for deciding on a topic. This time around, I’m going to offer some expert guidance on organising and opening a speech in order to attract and retain your audience’s attention.
- [Dress to impress!](https://www.bubulexpert.com/news/dress-to-impress/) - How are you finding things now we are returning to a bit more normality? Are you still working via Zoom or are you managing to meet clients face to face? Have you ever thought about what you are wearing when meeting clients, either via zoom or in person? Do you look at your wardrobe and
- [The energy cap](https://www.bubulexpert.com/news/the-energy-cap/) - Energy Price Cap, what it means and what it doesn’t mean The new Prime Minister recently announced that there is going to be an energy Price Cap which will last for the next two years. What does this mean? It means that the variable tariff and standing charge which providers apply to their customers is
- [Are you prepared for the telephony changes?](https://www.bubulexpert.com/news/telephony-changes/) - It’s now time to prepare your business for the Analogue & ISDN telephone line switch-off! It was back in November 2017 that BT first announced that they were planning to switch off their PSTN and ISDN services in 2025. This was a massive announcement with the news that traditional phone systems would no longer operate
- [How awards can boost your business](https://www.bubulexpert.com/news/how-awards-can-boost-your-business/) - Our BuBul awards expert, Louise Turner of Awards Writers, has helped hundreds of people and companies claim their glory through awards. Here are her tips about how to prove your case if you run a small businesses and are considering entering awards. If you want to win an award, you’re going to need to
- [Preparing Your Team For Your Exit](https://www.bubulexpert.com/news/preparing-your-team-for-your-exit/) - Preparing Your Team For Your Exit An exit strategy is a vital part of running a business and you’d be surprised how few business owners plan their departure. It is not solely about generating the most value out of your business and having your books in order, your management team need to be prepared
- [Let's talk about money](https://www.bubulexpert.com/news/lets-talk-about-money/) - When you are starting your own business, it's an exciting time and it's easy to get carried away! Unfortunately, the majority of new businesses fail - and most do so because of money (well, the lack of it anyway!). So how do you stop yourself being a failure statistic? The first thing is to stop
- [Refinance: a gamechanger for business growth](https://www.bubulexpert.com/blog/refinance-a-gamechanger-for-business-growth/) - Refinance: a gamechanger for business growth Whether its reading business publications, podcasts or messages shared at conferences and events, ‘growth’ is a concept that is on everyone’s lips… You should be growing your business!! What are you doing to grow your business? Growth, growth, growth… For some businesses growth isn’t desirable and for others it
- [What is innovation and why is it important?](https://www.bubulexpert.com/blog/what-is-innovation-and-why-is-it-important/) - The word innovation seems to be everywhere these days. Seemingly every article we read about business includes comments about the importance of innovation, usually alongside a reference to growth. Growth of the economy. Growth of turnover. Growth of profitability. It is not a coincidence, innovation and growth are inextricably linked. What do we even mean
- [Meet the expert - Louise](https://www.bubulexpert.com/blog/meet-the-expert-louise/) - BuBul isn't just some clever software - it's a community of likeminded subject matter experts who are here to help others avoid the mistakes they have made! One of the first experts to sign up was the amazing Louise Turner - wordsmith and award writer supremo! Watch the video to learn more about her:
- [Managing WFH](https://www.bubulexpert.com/blog/managing-wfh/) - How to make sure homeworkers aren’t just ‘lazy gits” Since Covid - and that’s the last time in this blog I’m going to use that word, I promise - more people are regularly working from home than ever before. There’s a tonne of reasons as to why working from home (WFH) has become an accepted
- [TOP TEN TIPS FOR MAKING STRATEGY SIMPLE](https://www.bubulexpert.com/blog/making_strategy_simple/) - KNOW YOUR PURPOSE Your purpose is your WHY – why does your business exist. This should be a constant in your strategy and should be the ‘north star’ that drives every decision. Purpose can sometimes get mixed up with vision, or mission. Your vision is your long-term goal, dream, picture of what the future looks
- [The Benefits of Business Advice](https://www.bubulexpert.com/blog/the-benefits-of-business-advice/) - Business advice offers numerous benefits for SMEs, from enhancing strategic planning and financial management to improving marketing and operational efficiency.
- [Customer Retention matters](https://www.bubulexpert.com/blog/customer-retention-matters/) - Discover the importance of customer retention for SMEs, enhancing profitability, loyalty, and growth. Learn strategies to build relationships and success.
- [The Value of an Accountant](https://www.bubulexpert.com/blog/the-value-of-an-accountant/) - The value of an accountant is that they give business owners peace of mind. and allows them to focus on what they do best—growing their business.
- [Avoiding Hiring Hazards](https://www.bubulexpert.com/blog/avoiding-hiring-hazards/) - The Power of Strong Recruitment Processes With the new Labour Government’s plans to increase employee rights, which includes making the right to claim unfair dismissal a day one right, this is going to place a greater emphasis on employers ensuring that they have robust people management processes in place to both recruit and retain
- [Starting a business? Get some advice](https://www.bubulexpert.com/blog/get-some-advice/) - When you start your own business, you are full of different emotions such as excitement (this is going to be brilliant!) mixed with trepidation (maybe no-one will buy!) and, on occasion, a nagging internal voice that says maybe this isn’t the right thing to do! As your business gets off the ground, every waking hour
- [4 Out of every 10 Businesses will stay alive](https://www.bubulexpert.com/news/4-of-10-businesses-stay-alive/) - There are 5.9 million small and medium sized enterprises (SMEs) in the UK. Collectively they employ over 16 million people and contribute £2.2 trillion to the economy. But there are risks in running an SME business. 1,400 of them close each week and only 4 out of every 10 will stay in business for more
- [Yorkshire SME’s set for business boost with BuBul](https://www.bubulexpert.com/news/yorkshire-smes-set-for-business-boost-with-bubul/) - SME’s in Yorkshire are set to benefit from tailored business advice with the launch of BuBul, online software that puts directors of start-ups, or existing SMEs, in a virtual room with 30 business experts. In 2019 there were 429,000 SME’s in Yorkshire but 20 per cent of SME’s fail in their first year and only
- [Accountants set for business boost with BuBul](https://www.bubulexpert.com/news/accountants-set-for-business-boost-with-bubul/) - Accountants set for business boost with BuBul BuBul, the online software that puts directors of start-ups, or existing SMEs, in a virtual room with 30 business experts, is available to accountancy practices who want to provide existing SME customers with added value services from today 22.03.21. In 2019 there were 5.9m SME’s in the UK
- [Behind the scenes with a BuBul expert](https://www.bubulexpert.com/news/behind-the-scenes-with-a-bubul-expert/) - Up this week is Jonathan Scott, digital marketing supremo and sales director at Northern Media who gets a kick from helping young businesses grow and has his own kicking ambitions linked to the number 9 and Newcastle United. Find out more about what gets him up in the morning BuBul and business Why
- [It's OK to make a mistake](https://www.bubulexpert.com/news/its-ok-to-make-a-mistake/) - It's OK to make a mistake..... Ever told someone else that but never quite believed it was OK for you to make a mistake? I was like that for years, beating myself up when I messed up, always trying to learn from my mistakes but never quite getting out of the habit of making them.

## Pages

- [Home](https://www.bubulexpert.com/)
- [Social Enterprise & Charity](https://www.bubulexpert.com/social-enterprise-charity/) - Charity Business Software Get all the expertise you need to make a real and sustainable difference. Did you know: Over 20% of businesses fail in their first year, and 60% fail within five years, so how do you give the people you help the best chance of succeeding? Statistics prove that business success increases by
- [Start-up](https://www.bubulexpert.com/start-up/) - …give yourself thebest chance of successOver 20% of businesses fail in theirfirst year and 60% fail within five years We developed BuBul – business advice software for start-ups because we know that starting your own business is hard… The sleepless nights filled with worries and self-doubt; the pressure to look like you know exactly what
- [Existing SME](https://www.bubulexpert.com/sme/) - One place for all the business advice you need to succeed & grow Software that works out what advice you need and delivers it. SMEs that get advice grow twice as fast as those that don’t. Book a demo now “I wish BuBul had been around when I set up in business – I am
- [Accountants](https://www.bubulexpert.com/accountants/) - Give your clients all the business advice they need with BuBul for Accountants Software that works out and delivers the non-financial advice your clients need. Businesses that get advice are 40% more likely to survive and thrive than those that don’t (HM Govt). Book a 30 minute no obligation demonstration now and get BuBul free
- [The Benefits of Customer Journey Mapping](https://www.bubulexpert.com/the-benefits-of-customer-journey-mapping/) - The Benefits of Customer Journey Mapping Customer journey mapping is an indispensable tool in the modern business landscape, providing valuable insights into the customer's experience from the initial point of contact to the final purchase. By meticulously outlining each step a customer takes, businesses can optimise their strategies, improve customer satisfaction, and ultimately drive growth.
- [BuBul Accountant Portal](https://www.bubulexpert.com/get-bubul-for-accountants/) - BuBul Accountant Portal About our BuBul Portal for Accountants and how it works Monthly subscriptions start at £95 + VAT which includes the set-up of your portal, 1,000 BuBul Start licences and 10 BuBul Grow licences. For £145 + VAT you can start with 25 Grow licences or £195 + VAT for 50 Grow licences. You
- [Test page v2](https://www.bubulexpert.com/test-page-v2/) - BuBul: an easier way for you to help your clients grow. Get Your Version of BuBul now! Book a demo & free trial “We know we are the favourite source of business advice for our clients so are delighted to now be able to offer BuBul to them. It’s a great piece of software which
- [BuBul Business Bites](https://www.bubulexpert.com/bubul-business-bites/) - Welcome to BuBul Business Bites - a series of short advice videos to help you start and grow your own business!
- [About us](https://www.bubulexpert.com/about-us/) - As established experts in customer journey-driven business growth, we’ve developed BuBul - a state-of-the-art, cost-effective business advice software package for SMEs and their advisers. In a nutshell, it offers expert analysis, guidance and resources that enables businesses to transform profitability by turning enquiries into sales, and customers into loyal advocates. Viewing a
- [BuBul Trial](https://www.bubulexpert.com/get-bubul-trial/) - BuBul Trial About our BuBul Grow TrialWe’ve found that many owners of small businesses want to grow it but are not sure where to start. For example, you may think you need more leads so focus on marketing, but you may get better results by improving your conversion from lead to sale or your customer retention.So, to help,
- [BuBul Grow](https://www.bubulexpert.com/get-bubul-grow/) - BuBul Grow About our BuBul Grow LicenceWe’ve combined the power of technology with the wisdom and experience of business advisers. In effect, BuBul Grow puts you in a virtual room with over 70 business advisers – each an acknowledged expert in their field. They ask you questions about you and your business so they can work out what
- [BuBul Start](https://www.bubulexpert.com/get-bubul-start/) - BuBul Start About our BuBul Start Licence We’ve combined the power of technology with the wisdom and experience of business advisers. In effect, BuBul Start puts you in a virtual room with 70 business advisers – each an acknowledged expert in their field. They ask you questions about you and your business so they can
- [Affiliates](https://www.bubulexpert.com/affiliates/) - Affiliates Join our mission to help small businesses grow – and grow yours at the same time Join us on our mission to help anyone in the UK get the right advice when they want to grow their own small business. As a BuBul affiliate you can get paid for referring small businesses and accountants
- [My BuBul Account](https://www.bubulexpert.com/my-bubul-account/) - My BuBul Account
- [BuBul affiliate material](https://www.bubulexpert.com/bubul-affiliate-material/) - Hi, and thank you for becoming a BuBul affiliate! Here you will find all the approved BuBul marketing material you can use to help spread the word. If you need anything else, please let us know at nigel@bubulexpert.com. BuBul affiliate programme guide BuBul affiliate webinar recording. BuBul affiliate marketing messages BuBul user personas BuBul for
- [BuBul Social Enterprises & Charity Portal](https://www.bubulexpert.com/get-bubul-for-charities/) - BuBul Social Enterprises & Charity Portal About BuBul Start for Social Enterprises & CharityBuBul saves you time, money and effort by making it easy for you to offer high quality business advice to people you help without the time and effort you would normally spend giving or sourcing advice for them yourself.BuBul also provides a clear and helpful
- [Login or Register](https://www.bubulexpert.com/login-or-register/) - Existing Account Log In / Register New Account
- [Advice for start-ups](https://www.bubulexpert.com/blog/advice-for-start-ups/) - We're always looking out for content that can help people get their own business going. As well as putting as much content as possible on our site,we contribute to other sites so as many people as possible get the advice they need. We found some great advice here and even managed to contribute some ourselves!
- [Affiliate Scheme Terms and Conditions](https://www.bubulexpert.com/affiliate-scheme-terms-and-conditions/) - BUBUL AFFILIATE SCHEME AGREED TERMS 1. ABOUT US 1.1 Company details. Simply Customer Limited (company number 08587386) (we, our and us) is a company registered in England and Wales and our registered office is at Millfields House, Huddersfield Road, Thongsbridge Holmfirth HD9 3JL. Our VAT number is 189428948. We operate the website bubulexpert.com. 1.2 Contacting
- [Grow](https://www.bubulexpert.com/grow/) - All The Advice You'll Ever Need Get: A full diagnosis on where to focus Recommendations specific to you Advice from over 70 business experts Access to the experts when you need them Peace of mind you’re doing it right for just £9.99 per month. BUY NOW BuBul has delivered: Why BuBul? Running your business can
- [Login](https://www.bubulexpert.com/login/) - ATTENTION: If you got BuBul directly from us, please go to www.bebubul.com/account/bubul to access your account. Alternatively, if you got BuBul through a charity or accountant, please use the same web address as above but replace 'bubul' with the name of their organisation (or contact them if you have any issues).
- [Cookie Policy](https://www.bubulexpert.com/cookie-policy/) - This site uses cookies - small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping baskets, and provide anonymised tracking data to third party applications like Google Analytics. As a rule, cookies
- [Contact us](https://www.bubulexpert.com/contact-us/) - You can call us on 01484 905384 Monday to Friday 9am to 5pm Or email hello@bubulexpert.com any time!
- [Accountants set for business boost with BuBul](https://www.bubulexpert.com/accountants-set-for-business-boost-with-bubul/) - Accountants set for business boost with BuBul BuBul, the online software that puts directors of start-ups, or existing SMEs, in a virtual room with 30 business experts, is available to accountancy practices who want to provide existing SME customers with added value services from today. In 2019 there were 5.9m SME’s in the UK but
- [Licence Terms & Conditions](https://www.bubulexpert.com/termsandconditions/) - Background The Supplier is the entire legal and beneficial owner and licensor of certain software products (Hosted Services) listed in Schedule 1 and is willing to license the Customer to use these products, subject to the terms and conditions set out below. The Customer is permitted to sub-licence the Hosted Services to their clients, subject
- [Privacy Policy](https://www.bubulexpert.com/privacy-policy/) - We have created this Privacy Policy to illustrate our strong commitment to privacy, compliance with the GDPR (General Data Protection Regulation) and to show you the policies and practices that we have implemented to protect your personal data. We hope that by doing so, you will feel confident about assigning certain information to us online.
- [Shop](https://www.bubulexpert.com/shop/)
- [Register for BuBul](https://www.bubulexpert.com/register/) - To register for BuBul, you must choose the product that best suits you from the below. Your account will be created upon checkout.
- [Advices Pages](https://www.bubulexpert.com/app-advices/)
- [test](https://www.bubulexpert.com/test/)
- [Password Reset](https://www.bubulexpert.com/password-reset/)
- [My account](https://www.bubulexpert.com/my-account/)
- [Members](https://www.bubulexpert.com/members/)
- [Logout](https://www.bubulexpert.com/logout/)
- [Downloads](https://www.bubulexpert.com/downloads/)
- [Announcements](https://www.bubulexpert.com/announcements/)
- [Factsheets](https://www.bubulexpert.com/factsheets/)
- [Resources](https://www.bubulexpert.com/resources/)
- [Ethical Policy](https://www.bubulexpert.com/ethical-policy/)
- [Careers](https://www.bubulexpert.com/careers/)

## My Templates

- [Accountants](https://www.bubulexpert.com/?elementor_library=accountants) - BuBul: an easier way for you to help your clients grow. Get Your Version of BuBul now! Book a demo & free trial “We know we are the favourite source of business advice for our clients so are delighted to now be able to offer BuBul to them. It’s a great piece of software which
- [SME page](https://www.bubulexpert.com/?elementor_library=sme-page) - One place for all the business advice you need to succeed & grow SMEs that get advice grow twice as fast as those that don’t. Get BuBul Grow “I wish BuBul had been around when I set up in business – I am sure if it had have been, I would have made less mistakes”
- [Default Kit](https://www.bubulexpert.com/?elementor_library=default-kit)
- [Grow FB Ad Landing Page](https://www.bubulexpert.com/?elementor_library=grow-fb-ad-landing-page) - All The Advice You'll Ever Need Get: A full diagnosis on where to focusRecommendations specific to youAdvice from over 30 business expertsAccess to the experts when you need themPeace of mind you’re doing it right for just £9.99 per month. BUY NOW BuBul has delivered: Why BuBul? Running your business can be lonely and toughNo

## Soliloquy Sliders

- [Homepage](https://www.bubulexpert.com/?post_type=soliloquy&p=6)
- [Start-up](https://www.bubulexpert.com/?post_type=soliloquy&p=515)
- [Social Enterprise & Charities](https://www.bubulexpert.com/?post_type=soliloquy&p=638)
- [About](https://www.bubulexpert.com/?post_type=soliloquy&p=786)
- [SME](https://www.bubulexpert.com/?post_type=soliloquy&p=588)
- [Accountants](https://www.bubulexpert.com/?post_type=soliloquy&p=344)

## Advice

- [WAW27 - How to use email campaigns to successfully grow your business](https://www.bubulexpert.com/advice/waw27/) - Email Campaigns Research shows that for every £1 spent on email marketing, the return on investment is, on average, £44. Email marketing is clearly an effective way of promoting your business … as long as it’s done correctly. Here are some tips to help you create effective email campaigns. Set your business objectives and goals
- [WAW32 - How to grow your business efficiently using accounting software](https://www.bubulexpert.com/advice/waw32/) - Why Accounting Software? Running a successful business requires much more than just providing products or services that are required in your chosen markets. Success is about control and governance over your business finances. Almost one third of businesses fail through lack of cash management. Whether you are a start-up business or an established large multi-national,
- [WAW36 - How to find the best photographer to promote your business](https://www.bubulexpert.com/advice/waw36/) - Images create your first impression Images are the very first thing a consumer connects with when they click on your website, post or see your printed marketing material. And when those images align with your branding, you immediately connect with your ideal customer. Humans are very visual beings and have the remarkable ability to relate
- [WAW3 - How to decide what insurance covers your business needs](https://www.bubulexpert.com/advice/waw3/) - Insurance for Business Setting up or running a business is an exciting time – and while insurance might not be the first thing on your mind, getting the right cover in place early can make a big difference if something goes wrong. It’s also worth seeking insurance advice before making key decisions about your premises,
- [57 | How to understand what business insurance you need](https://www.bubulexpert.com/advice/advice-57/) - What Business Insurance Do You Need? We get it – when you’re setting up or running a small business, money is tight. You focus on getting everything right – your sales funnel, your processes, your service. But what if something goes wrong? What if a customer trips and is injured at your premises and takes
- [92 |How to choose the right Insurance for your business](https://www.bubulexpert.com/advice/advice-92/) - Insurance for Business Setting up or running a business is an exciting time – and while insurance might not be the first thing on your mind, getting the right cover in place early can make a big difference if something goes wrong. It’s also worth seeking insurance advice before making key decisions about your premises,
- [WAW30 - How to choose the right accountant for your business](https://www.bubulexpert.com/advice/waw30/) - What to look for in an Accountant You have set up your business and are (or should be!) an expert in that product or service. But it is unlikely you are an expert in finance and accounting. Failing to get help from an accountant from the outset could lead to lost profit, inefficiency, surprise or
- [41 | How to choose the right CRM system for your business](https://www.bubulexpert.com/advice/advice-41/) - What to look for from a CRM system A CRM system is vital if you want to grow a sustainable business - but there are 100's out there, so which do you choose? First, you need to be clear about what you want it to do - send email newsletters, keep track of contacts or
- [6 | How to Improve Your Customer Loyalty](https://www.bubulexpert.com/advice/advice-6/) - Customer Loyalty Creating loyal customers is important if you want your business to grow. On average, it costs as much to keep a customer as it does to acquire 5 to 8 new customers. You have a 70% chance on average of selling to an existing customer but only an average 20% chance of selling
- [104 | How to improve your customer journey and profits](https://www.bubulexpert.com/advice/advice-104/) - Customer Retention – the Journey Retaining your customers is about meeting or exceeding their expectations. You never want to give them a reason to stop using you. So, how do you do that? Well, for me it is about the customer journey - mapping and understanding it. That means you can be sure about the
- [90 | How to choose the best Customer service KPIs for your business](https://www.bubulexpert.com/advice/advice-90/) - Customer Service KPIs "What gets measured gets done" - Tom Peters If you want staff to provide great customer service, you need to give them the right Key Performance Indicators - then measure and report on them! This way, your staff will know what great customer service looks like and will practise it as they
- [93 | How to Improve Your Customer Service](https://www.bubulexpert.com/advice/advice-93/) - Customer Service Training Brilliant Customer Service starts with you! It starts right at the heart of the company and then manifests out. There are skills that can be learned but the passion and enthusiasm for looking after all your customers, both internal and external, begin with you. The customer is the priority every single time.
- [91 | How To Delight And Win More Customers](https://www.bubulexpert.com/advice/advice-91/) - Delighting Customers Delighting customers has 2 key elements - first, make sure you consistently live up to their expectations (most businesses do not!) and second, provide the occasional "WOW" moment by exceeding their expectations. Keep your promises: Do what you say you are going to do. If you leave a message to call back or
- [46 | How To Create an Effective Elevator Pitch](https://www.bubulexpert.com/advice/advice-46/) - Creating an Elevator Pitch Follow these steps: 1. Decide your objective Do you want to tell potential clients about your business? Do you want to get potential referrers or distributors interested? Whatever you want, start by writing it down - and you may have more than one objective so you may need more than one
- [47 | How To Run Effective Email Campaigns](https://www.bubulexpert.com/advice/advice-47/) - Email Campaigns Research shows that for every £1 spent on email marketing, the return on investment is, on average, £44. Email marketing is clearly an effective way of promoting your business … as long as it’s done correctly. Here are some tips to help you create effective email campaigns. Set your business objectives and goals
- [50 | How To Get and Use Customer Feedback](https://www.bubulexpert.com/advice/advice-50/) - Get and Use Customer Feedback Customer feedback is an incredibly valuable tool for rapid business growth. The best example of this is Slack, who focused on customer feedback when developing their online communication platform. Within 4 years they grew to 6 million unique users a day and are now valued at over $5billion. There are
- [20 | How to Get More From Cancellations](https://www.bubulexpert.com/advice/advice-20/) - Get More From Cancellations It can be annoying and frustrating when a prospective customer decides not to buy from you. It is also a great opportunity to get some feedback which you can use to grow your business though, so do not let it go to waste! A phone call is often the most effective
- [51 | How to Get the Most from LinkedIn](https://www.bubulexpert.com/advice/advice-51/) - How To Get LinkedIn Working For Your Business LinkedIn is THE business network. It’s where millions of people, including your potential clients and customers, hang out. More often, it’s also their first port of call when checking out suppliers. It’s also: ✔ Another website for your business. Google loves LinkedIn so having a LinkedIn
- [53 | How to Get More Business Through Facebook](https://www.bubulexpert.com/advice/advice-53/) - Getting Business Through Facebook https://youtu.be/Kef9uA_6Gyk For more advice, contact your accountant or the organisation that gave you access to BuBul. They may offer help or refer you to someone they trust. If not, email hello@bubulexpert.com telling us what you need advice on, and we’ll connect you with one of our trusted experts*. *Our experts don’t
- [10 | How to grow your business through international trade](https://www.bubulexpert.com/advice/advice-10/) - International Trade Ten tips for exporters: Keep an open mind. When you start to consider international trade there is not a perfect strategy so keep your options open when researching markets. Start by identifying between 3 and 5 markets to start with do not overstretch yourself. Compare and create. Research what your competitors do, where
- [60 | How to Keep in Touch with Customers](https://www.bubulexpert.com/advice/advice-60/) - Keep in Touch with Customers It costs as much to acquire 1 new customer as it does to keep 5 existing ones. In addition, you have a 70% chance of selling to an existing customer but only a 20% chance of selling to a new customer. AND existing customers typically spend 50% more than new
- [94 | How to build customer trust by keeping your promises](https://www.bubulexpert.com/advice/advice-94/) - Keep Your Promises Most of us have felt let down by an individual or business because they made a promise but did not deliver, or we do not understand something. The problem for a business that fails to keep a promise is that it creates distrust for the customer. It also impacts their loyalty and
- [108 | How to keep customers interested after they order from you.](https://www.bubulexpert.com/advice/advice-108/) - Keeping Buyers Interested When there is a substantial period of time between someone placing an order and receiving the product or service, it is key to have a series of communications with the buyer to keep them interested. Buyer remorse can lead to cancellations following an order unless they remain convinced that they have made
- [96 | How to ask for and use testimonials to attract customers](https://www.bubulexpert.com/advice/advice-96/) - Looking for Compliments Looking for compliments does not come naturally to many of us - but it is important to do it as a business. On a personal level, compliments make us feel better about ourselves, proud of something we have achieved. It is the same for a business, but there is one extra, important,
- [11 | How to create Marketing Material that gets you sales](https://www.bubulexpert.com/advice/advice-11/) - Marketing Material - Our Hints and Tips Regardless of the size of the business, awareness has been and it will always be what a business will spend their time, money and energy on. Brand awareness is simply, the ability to communicate to or educate a customer about your existence and what your company has to
- [62 | How to build a Marketing Strategy to improve your ROI](https://www.bubulexpert.com/advice/advice-62/) - Why Do You Need a Marketing Strategy? Why do you need any form of strategy? To get you from A to B effectively and with the right end result. A marketing strategy is not just something that sounds good when you talk about it in a meeting, it is a key tool that when used
- [64 | How to build business relationships with effective One to Ones](https://www.bubulexpert.com/advice/advice-64/) - One to Ones Word of mouth is probably the most powerful tool you can use to acquire new customers. The old adage "people buy people" still holds true today. That means that networking and holding one to one meetings with other business owners should be part of your marketing strategy. Just spending 5 to 10
- [65 | How to use online marketing for business growth](https://www.bubulexpert.com/advice/advice-65/) - Why should you advertise your business online? Many businesses are recommended to advertise their company online but why has digital advertising become the must-do thing? Below are some of the benefits online marketing can have for your business: Instant Exposure PPC/Google Adwords Advertising is a great way to put your business in front of prospective
- [68 | How to create Customer Personas to define your target market](https://www.bubulexpert.com/advice/advice-68/) - Personas One of the hardest things for a business to do is to clearly define their target market. By that I do not mean phrases such as "micro B2C SMEs" or "busy consumers with little time". To really get your customer experience right, you need to really understand your customers - the people who make
- [69 | How to use Press Advertising to grow your business](https://www.bubulexpert.com/advice/advice-69/) - Press Advertising Advertising in newspapers and/or magazines can be effective, but also expensive. Here are some top tips: Choose where you place adverts carefully. Which ones do your customers read? Where do your competitors advertise? Think about your message. To stand out, your advert needs to be memorable, it has to engage your target market
- [95 | How to protect your business against the impact of illness](https://www.bubulexpert.com/advice/advice-95/) - Would your business survive a serious illness such as cancer? This page is very different from others you may have read. It is not pleasant, but it is serious. 1 in 2 of us will get cancer at some point in our lives. Those who work for a large employer or in the public sector
- [70 | How to get better at Public Speaking](https://www.bubulexpert.com/advice/advice-70/) - Public Speaking Do you find public speaking a little bit daunting but, like me, find it hard to know how to improve? Well, like most things, it is a skill that you can learn over time. Here are some top tips to help you do just that: 1. Do It! Ha - yes why not?
- [73 | How to choose the right way to finance your business](https://www.bubulexpert.com/advice/advice-73/) - A guide to business finance Overdraft An overdraft is usually arranged as an additional solution to your business bank account. It is often used as a safety net should unforeseen circumstances arise. Interest is generally calculated daily so the majority of costs are directly attributable to usage. Advantages Often a cheap form of lending if
- [76 | How to interview to choose the right recruits for your business](https://www.bubulexpert.com/advice/advice-76/) - Recruitment Interviews Most companies now conduct competency-based interviews as these are a much better predictor of performance in the workplace. They give an insight into the candidates preferred style of working and help predict behaviour in future work situations. The questions require candidates to demonstrate that they have a particular skill or a core competency
- [105 | How to improve customer lifetime value with more Repeat Sales](https://www.bubulexpert.com/advice/advice-105/) - Repeat Sales Why bother about repeat sales? Because you have a 70% chance of selling to an existing customer, but on average only a 20% chance of selling to a prospective customer. AND - typically returning customers buy up to 50% more than new customers, so it is cost efficient and effective to focus on
- [97 | How to secure more sales](https://www.bubulexpert.com/advice/advice-97/) - Securing the Sale Customers do not make one decision to buy - they make a series of decisions during the buying process. To secure a sale you need them to say "Yes" at each decision point! When someone gets in touch with you, they have already made several decisions – Have I identified a problem,
- [13 | How to protect your business with a Shareholder's Agreement](https://www.bubulexpert.com/advice/advice-13/) - Why you should have a Shareholder's Agreement Although there is no legal requirement to have a shareholder agreement, every company with multiple shareholders is well advised to consider having one. Alongside a company's articles of association, a shareholder agreement sets out the rules by which a company's shareholders agree to operate their business and provides
- [82 | How to use a SWOT Analysis to improve your business](https://www.bubulexpert.com/advice/advice-82/) - Business SWOT Analysis A SWOT analysis is a simple, yet powerful, planning technique used to create ways to strengthen, modify and improve your business – and the only cost is your time! All you need to get going is piece of paper divided in four equal boxes headed with ‘Strengths’, ‘Weaknesses’, ‘Opportunities’ and ‘Threats’. Then,
- [98 | How to give customers the Right Information at the Right Time](https://www.bubulexpert.com/advice/advice-98/) - The Right Information at the Right Time One of the 6 things that all customers want is to be kept informed. You need to work out what information your customer wants, when they want it, and how they want it. This includes not only the method of delivery, but the language you use - try
- [99 | How to improve your Marketing ROI](https://www.bubulexpert.com/advice/advice-99/) - Track Your Marketing Results All businesses create a number of touch points for generating potential sales. The problem is that we all have limited time (and budget) so you need to keep track of how effective each one is in order to focus time, effort and budget on the most effective ones. That is easy
- [84 | How to use X (Twitter) to win customers](https://www.bubulexpert.com/advice/advice-84/) - Twitter (now X) for Business There are over 500 million Tweets sent each day, reaching hundreds of millions of people. It is a great opportunity to promote your brand and attract prospective customers. Here are our top tips: Get your profile right Your profile gives prospective customers their first impression of you. Make sure each
- [14 | How to Up-sell and Cross-sell to improve your profitability](https://www.bubulexpert.com/advice/advice-14/) - Up-sell and Cross-sell Cross-selling and upselling can make a huge difference to a business. In 2006, Amazon reported that cross-selling and upselling through initiatives such as "people who bought this also bought this" made up 35% of their revenue. Upselling is telling the customer that there is a better, more expensive version of the product
- [100 | How to get customers with Google AdWords](https://www.bubulexpert.com/advice/advice-100/) - Using Google AdWords Why use Google AdWords? Google AdWords now Google Ads after a recent rebrand is used by businesses all over the world, and there is a good reason for that. It is an easily accessible, self-service platform for online advertising that can be used with any size of marketing budget. Billions of searches
- [85 | How to win business with PR](https://www.bubulexpert.com/advice/advice-85/) - What is PR and why bother with it? PR is an essential business activity for any size of business - you have to make sure that your customers not only KNOW about you, but that they WANT to do business with you. I have been helping clients to build their brands and raise their profiles
- [15 | How to find the right way to finance a vehicle for your business](https://www.bubulexpert.com/advice/advice-15/) - Finding the right way to finance a vehicle for your business When you are starting a business, you need to manage your cashflow as much as possible. If you need a vehicle or vehicles, working out the best way for you to finance them can be a nightmare. If you need any more help, contact
- [17 | How to keep more customers for longer](https://www.bubulexpert.com/advice/advice-17/) - When a customer leaves Surveys have shown that there are 5 key reasons customers leave: 1% die 3% move 14% are lured by a competitor 14% are turned away by product or service dissatisfaction 68% leave because of poor attitude or indifference on the part of the service provider You cannot do anything about the
- [86 | How to build a website that attracts your ideal customers](https://www.bubulexpert.com/advice/advice-86/) - Why you should have a company website There are many benefits in having a website for your business these days. A website not only validates your business as legitimate and provides vital information, it is also an online brochure - selling to potential customers - 24/7 even if you’re not around. A recent survey found
- [87 | How to win more business through Workshop Follow-up](https://www.bubulexpert.com/advice/advice-87/) - Workshop Follow-up When I have run workshops or seminars, the number of attendees has varied from 10 to 100. Regardless of how many hear you speak, it is unlikely that a high proportion of them have: A need or challenge that they think you may be able to help with and Be able to make
- [101 | How to use Workshop Handouts to win customers](https://www.bubulexpert.com/advice/advice-101/) - Workshop Handouts Workshops are a great way of establishing yourself as a 'go to' expert in your field, and well-presented sessions will always help to build your reputation. However, once the workshop is over, there is always a risk that delegates other daily priorities will all too quickly take over. Consistently offering well-produced handouts and
- [89 | How to write successful Bids](https://www.bubulexpert.com/advice/advice-89/) - Writing Bids Writing a tender application is a time consuming business. You need to select the right opportunities, create a compelling response and avoid wasting time on tenders you can’t win. Here are some simple tips which will help: Understand and answer the question(s) This seems obvious, but often people answer what they think they
- [58 | How to understand and protect your Intellectual Property](https://www.bubulexpert.com/advice/advice-58/) - Intellectual Property Every business, regardless of size or commercial sector, has Intellectual Property (IP). It could be in the way you work, the way you present yourself to customers, the products you design, the services you offer or the way you offer them. Businesses are often surprised at how many aspects of their day to
- [45 | How to keep your customer data safe](https://www.bubulexpert.com/advice/advice-45/) - Meeting your Data Protection Act requirements Are you Being Transparent? - If you’re processing personal data then you have a legal obligation to be transparent with people about what you are doing with it. You need to tell people why you need it, who will have access to it and how long you will be
- [55 | How to increase your profitability](https://www.bubulexpert.com/advice/advice-55/) - Increasing profitability Being a small business owner, if your turnover and profits are flatlining or in decline, then you need to take a serious look at different strategies to rectify this. If you haven’t already, you need to start producing and, more importantly analysing, monthly business reports…NOW! By looking at the figures regularly, you are
- [27 | How to grow your profits by making sure you keep your promises](https://www.bubulexpert.com/advice/advice-27/) - Making sure you keep your promises to customers From a customer point of view, a company breaking a promise to them instantly destroys trust and faith and it can take a long time to rebuild the relationship. And it happens in many businesses. The key reasons are either that the business does not understand what
- [30 | How to make it easy for customers to get in touch with you](https://www.bubulexpert.com/advice/advice-30/) - Making it easy for customers to get in touch with you A common frustration for customers is that companies they deal with are difficult to communicate with when they have a query or issue that needs resolving. Typically this is because businesses design communication processes that suit their purposes rather than their customers. It is
- [43 | How to research and understand your customers’ needs to grow your business](https://www.bubulexpert.com/advice/advice-43/) - Researching and understanding your customers’ needs “But business is simple dad? All you need to do is to understand who your customer is, what they need and how much they will pay.” (quote from my son at age 14 when he could not understand why anyone would pay me for business advice). And he was
- [102 | How to learn from a customer leaving you](https://www.bubulexpert.com/advice/advice-102/) - When a customer cancels To paraphrase a famous saying, “You can’t please all the people all the time”. You will always have some customers that cancel, whether that it during, immediately after or a long time after purchase. One tactic that many companies use is to immediately offer the customer an incentive not to cancel
- [38 | How to keep more customers for longer](https://www.bubulexpert.com/advice/advice-38/) - Communicating with customers during their contract Understandably, many businesses focus on sales. When you are a new company it is vital to your success. It is exciting to get your first customers. You focus on your sales funnel, putting time, money and effort into getting leads and converting them to paying customers. But successful businesses
- [23 | How to beat your competitors](https://www.bubulexpert.com/advice/advice-23/) - Beating your competitors One mistake a business can make is to ignore their competitors and what they do. Whilst it is important to focus on your customers and their needs, you should never forget that there are other companies out there competing for a share of your customer’s wallet. Often, a new competitor moving into
- [44 | How to build an effective marketing strategy and plan](https://www.bubulexpert.com/advice/advice-44/) - Building an effective marketing strategy and plan Our top tips for building an effective marketing strategy and plan in an increasingly technology led, mixed media world... As technology races ahead creating exciting opportunities for marketing on a regional, national, and even global front, there are many basic stalwarts of marketing that seem to be overlooked
- [42 | How to grow profits with a customer loyalty scheme](https://www.bubulexpert.com/advice/advice-42/) - Why you should have a customer loyalty scheme There are lots of statistics around about the relative cost of acquiring a new customer versus the cost of retaining one, but typically it costs 12 times more to acquire a new customer as it does to get repeat sales from an existing one. And it does
- [32 | How to reduce customer complaints about rude staff](https://www.bubulexpert.com/advice/advice-32/) - When customers complain your staff have been rude If you are experiencing too high levels of complaints from your customers about your staff not providing the appropriate levels of help, support and guidance during their interactions with customers this is a major cause for concern and will eventually have negative impacts on your business. This
- [71 | How to grow your business with Research and Development Tax Credits](https://www.bubulexpert.com/advice/advice-71/) - Research and Development Tax Credits: The Facts Research and Development tax credits have been growing in popularity over the past few years; stories of companies receiving tens (and hundreds) of thousands of pounds for work they did not realise was considered R&D by HMRC are more common. Despite the fantastic opportunity presented by R&D tax
- [49 | How to get more second appointments](https://www.bubulexpert.com/advice/advice-49/) - Converting first appointments to second appointments Less than 50% of people manage to secure that all-important second meeting with their prospects, so what can we do about this? This is all about following the steps of the sales process and the one that may people forget is the first Pre- Call (or meeting) planning, and
- [78 | How to improve your lead to sale conversion](https://www.bubulexpert.com/advice/advice-78/) - Improving lead to sale conversion You can increase the number of sales you close when you meet the customer more than once As part of your sales process you should plan for a second meeting, if per chance it is not required because you do get all stages of your presentation into a first and
- [79 | How to increase sales by tracking your sales funnel](https://www.bubulexpert.com/advice/advice-79/) - Tracking your sales funnel Do you need to be tracking your sales funnel more closely? In order to increase levels of sales we need to be able to identify what works for us so we can focus our time into activities that raise our levels of productivity and increase sales. This simply means that we
- [36 | How to reduce customer complaints about quality](https://www.bubulexpert.com/advice/advice-36/) - Complaints about quality If you find that customers are complaining that the quality of your product or service is lower than they expected, then it is likely that you have one (or both!) or 2 things wrong: Setting customer expectations: Do not just sell your product or service; explain to the customer how to get
- [19 | How to get the right help to run and grow your business](https://www.bubulexpert.com/advice/advice-19/) - Get help running your business When you are in business by yourself who do you have to reassure you that the next step is the right step? (or warn you when it’s not?) Give you solutions to specific problems that you are struggling to solve? Brainstorm with and bounce new ideas off? Celebrate your successes
- [26 | How to create a complaints process to keep more customers](https://www.bubulexpert.com/advice/advice-26/) - Creating a clear complaints process Having a clear, fair, complaints process for customers is key to minimising the cost of handling complaints and maintaining a high level of customer satisfaction and retention. Having a procedure written down helps you to make sure that all customers who complain will experience a consistent process, and it gives
- [107 | How to stop a customer saying “it’s more expensive than I thought”](https://www.bubulexpert.com/advice/advice-107/) - When a customer says “it’s more expensive than I thought” This can be a common objection from prospective customers for many businesses, and there can be several reasons: They may have checked out competitor prices and see you as being more expensive. They may have had a budget in mind, based on previous purchases or
- [67 | How to minimise customers cancelling](https://www.bubulexpert.com/advice/advice-67/) - When customers cancel their order Are you noticing that some customers are dropping out of the ordering process, prior to completing their transactions? Two of the most common causes of this are overly complicated/cumbersome processes and hidden costs that appear late in the buying process. This can cause frustration and irritation, frequently leading to the
- [83 | How to protect your business with Trade Marks](https://www.bubulexpert.com/advice/advice-83/) - What is a Trade Mark? Most people have heard of Trade Marks. However, they often do not know what a Trade Mark is and how best to protect their Trade Marks. A Trade Mark is a sign which distinguishes one business from another business. Moreover, Trade Marks allow customers to identify, recognise and recommend particular
- [109 | How to make it easy for prospective customers to buy from you](https://www.bubulexpert.com/advice/advice-109/) - Keep it simple When you run a business, you are in a privileged yet difficult position. Privileged because you have a deep knowledge and understanding of your products and services, but difficult because it is hard to put yourself in the shoes of your customers – who have much less understanding or knowledge! There is
- [31 | How to minimise complaints about your product or service](https://www.bubulexpert.com/advice/advice-31/) - When customers complain your product or service does not meet their needs Has a customer ever said to you “I want my money back – your product/service does not do what I thought it would”? What was your reaction – maybe “Well, why did you buy it then”? Sometimes it is easy to dismiss a
- [24 | How to identify, understand and beat your competition](https://www.bubulexpert.com/advice/advice-24/) - Understanding who your competitors are To fully understand the strengths of your business, it’s essential to understand your competition. Healthy competition is good for business and understanding your competitors keeps you on your toes. To start your competitor analysis, identify and list your direct competitors - companies who sell similar products or services to you
- [59 | How to justify being seen as “expensive”](https://www.bubulexpert.com/advice/advice-59/) - Justifying being “expensive” I see many businesses that focus on the price of their product or service – even advertising themselves as “the cheapest”. And I can understand that for some commodity products (although that is not always the case – see below) but selling on price alone carries a high level of risk. Why?
- [72 | How to create compelling radio commercials](https://www.bubulexpert.com/advice/advice-72/) - Radio advertising Our top tips to creating compelling radio commercials in a digitally led modern-day world... We have all been there… You are in your car, stood still on the motorway, stuck in that never-ending rush hour traffic jam! Listening to your local commercial radio station, anxiously awaiting the next travel update. Perhaps moving those
- [116 | How to get more customers to buy from you again](https://www.bubulexpert.com/advice/advice-116/) - Helping existing customers buy from you again It takes a lot of time, effort and sometimes money to win a new customer – but many businesses, once they have done all the hard work to get the customer, do not work hard enough to keep them. There are many statistics quoted about the difference between
- [111 | How to maximise productivity by outsourcing](https://www.bubulexpert.com/advice/advice-111/) - Do what you do best and outsource the rest Have you found that you’ve become too busy in your business? Are you struggling to keep on top of your emails and missing phone calls? Have you got unpaid invoices or even haven’t sent out your invoices this month yet, but it’s on your to-do list
- [112 | How to use KPIs to drive business performance](https://www.bubulexpert.com/advice/advice-112/) - Key Performance Indicators (KPIs) Clarity of your goals is the best way to achieve success in business. But it doesn’t stop there – it’s vital to have clarity in the action plans you set to achieve those goals. And similarly, you need clarity in the way you measure your progress. Only with tangible data can
- [113 | How to secure more sales](https://www.bubulexpert.com/advice/advice-113/) - Securing the Sale Customers do not make one decision to buy - they make a series of decisions during the buying process. To secure a sale you need them to say "Yes" at each decision point! When someone gets in touch with you, they have already made several decisions – 1) Have I identified a
- [114 | How to learn from a customer complaint](https://www.bubulexpert.com/advice/advice-114/) - Following up a customer complaint It is never nice to get a customer complaint, especially if you are a small business owner when it is easy to take it personally. But it is a great opportunity to learn how to improve your business and to turn a complainer into an advocate for your business. When
- [115 | How to convert more first appointments to second appointments](https://www.bubulexpert.com/advice/advice-115/) - Converting first appointments to second appointments Less than 50% of people manage to secure that all important second meeting with their prospects, so what can we do about this? This is all about following the steps of the sales process and the one that may people forget is the first Pre- Call (or meeting) planning,
- [117 | How to write a great business plan](https://www.bubulexpert.com/advice/advice-117/) - Why you need a business plan If you don’t know where you are going, it is likely you will never get there. That’s why you need a business plan. It covers your objectives, strategies, sales, marketing and financial forecasts. You can use it to: clarify your business idea spot potential problems set out your goals
- [37 | How to turn complaints into compliments for your business](https://www.bubulexpert.com/advice/advice-37/) - Handling Complaints Complaints can make or break a relationship between you and the customer. A single bad experience in the way a complaint is handled can send a customer packing for good. Conversely, the good news is a complaint can be an opportunity to nurture greater loyalty, for example: by fixing problems quickly and exceeding
- [118 | How to make sure your IT systems are secure](https://www.bubulexpert.com/advice/advice-118/) - IT security worries and what to do about them. When your business relies on your computers, it is vital to know that they are reliable. Your computers are involved in every step of your business processes from attracting new customers, to fulfilling orders and ultimately being paid. You need to know that they are secure
- [34 I How to make sure your website is accessible to ALL your prospective customers](https://www.bubulexpert.com/advice/advice-34/) - What exactly is Web Accessibility? Web Accessibility means making websites and other digital platforms user-friendly for everyone, including people with special access needs. This includes people with sight, hearing and physical disabilities as well as cognitive impairments such as autism, ADHD, dyspraxia, dyslexia and the colour blind, to name just a few. It also affects
- [61 I How to finance your business growth](https://www.bubulexpert.com/advice/advice-61/) - In everyday life, households need or want to buy things that are too costly for their current budget. This has given rise to consumers being able to buy a wide range of goods ‘on finance’. Most people don’t think twice about buying cars, furniture and even boilers ‘on finance’. Asset finance is pretty much the
- [63 I How to minimise lost time at work through illness](https://www.bubulexpert.com/advice/advice-63/) - Why Medical Insurance? Latest government figures show in excess of 379,000 people have been waiting more than 12 months for non- urgent surgery, compared to 1,600 people pre-covid, a 243% increase in 12 months. If you are unwell or injured but not in a life threatening position, if you don’t want to be number 379,001,
- [75 I How to dress for business success](https://www.bubulexpert.com/advice/advice-75/) - How to dress for business Are you lacking confidence in a business setting, and not sure what to wear that reflects both you and your business? Maybe you’re looking for a uniform - whether casual or formal - or just want to know what to wear to create that all-important first impression? What image do
- [81 I How to make sure your website is secure and performing efficiently](https://www.bubulexpert.com/advice/advice-81/) - Website support and maintenance is crucial to keep websites secure and performing well over time. Without it, businesses risk their reputation. Hack attempts on websites occur every 39 seconds, 45% of which are aimed at small businesses. So investing in making sure your website is well looked after is a wise thing to do. Try
- [5 I How to create the perfect job description to attract the right candidates](https://www.bubulexpert.com/advice/advice-5/) - Creating the perfect Job Description What is a job description and why is it important? A job description or role profile otherwise known as, is a business document which details the necessary responsibilities, qualifications, skills and experience required by a company to successfully carry out a role. It should also detail the salary and
- [122 I How to decide what type of business to buy](https://www.bubulexpert.com/advice/advice-122/) - Why You Should Buy A Franchise OR Independent Business! You are reading the headline correctly! I bet you did not expect that did you? One of the common mistakes when individuals are looking to explore something new in the business world, is to compare either a franchise opportunity or stand-alone business, and (in
- [123 I How to grow your business by franchising it.](https://www.bubulexpert.com/advice/advice-123/) - Are You Even Able To Franchise Your Business? If you look around you, many of the businesses that you see, or indeed use on a daily basis, are very likely to be part of a franchised network, they might well be independently run with maybe a husband and wife or father and son perhaps,
- [125 I How to choose the right phone system when starting your business](https://www.bubulexpert.com/advice/advice-125/) - Telephone Systems - Five things to think about for a start-up business: I always advise that you should think about what impression you want to give to the people that are calling you. At this point don’t think about how you are going to achieve this, just about what you’d like to achieve – the how
- [126 I How to choose the right phone system as your business grows](https://www.bubulexpert.com/advice/advice-126/) - Telephone Systems - Five things to think about for a growing business: I always advise that you should think about what impression you want to give to the people that are calling you. At this point don’t think about how you are going to achieve this, just about what you’d like to achieve – the how
- [127 - How to get the most from Social Media for your business](https://www.bubulexpert.com/advice/advice-127/) - Social Media: 10 top tips to help you get started One thing a business can’t avoid anymore these days is a social media presence. Whether you are a small business or a multi-million turnover company, social media should be a part of your marketing strategy. There are many benefits to having one. It helps you to connect with your clients and customers, increase brand awareness and ultimately boost leads and sales. Joining the social media world opens you up to a huge audience and the many opportunities it comes with. If you are willing to get started and are a bit scared to enter this highly competitive world, here
- [128 I How to choose the right utilities contracts for your business](https://www.bubulexpert.com/advice/advice-128/) - Utilities contracts for business By utilities I am talking specifically about Energy, Broadband, fixed line Telephones and Mobiles. The first thing to decide is if you actually need business utilities. Many start-up businesses and SME’s can and do work from home. If that is you, then you don’t need any specific business utilities but
- [129 I How to create the right mindset to succeed in business](https://www.bubulexpert.com/advice/advice-129/) - Owner Mindset “Our actions and words can have a profound effect on others. We have the power to change lives in both positive and negative ways”. We can easily forget the difference we can make. For me, this was my boss years ago. I was in my early 20s having left school at 15 and
- [130 I How to get the right work life balance for you](https://www.bubulexpert.com/advice/advice-130/) - Maintaining a work-life balance While running your own business brings a lot of positive aspects to your workday, business owners are often particularly prone to spending too much time on the work side of the work-life scales. Owners can be so focused on their business; they may not even notice how it's interfering with
- [131 I How to work from home effectively](https://www.bubulexpert.com/advice/advice-131/) - Working from home and the future of work The lines between home and work have become more blurred as the balance between home and the office has shifted so significantly towards working from home. There are lots of positives about being able to work from home and many workers are saying they have enjoyed it
- [132 I How to build and maintain successful teams](https://www.bubulexpert.com/advice/advice-132/) - Building and maintaining a successful team As a business owner when you look around physically or virtually and see the team who have helped get through to this point. So, what are the elements that lead us to have a successful team, a team that supported each other through the highs and the lows
- [133 I How to keep your teams engaged](https://www.bubulexpert.com/advice/advice-133/) - Keeping Your Teams Engaged Keeping your team engaged has never been more challenging. Business owners have been faced with change on a scale that we’ve never experienced before, at a pace out of our control which has had the impact of fundamentally changing what we do and how we do it. Whether people are furloughed,
- [134 I How to manage a divided workforce](https://www.bubulexpert.com/advice/advice-134/) - Managing a divided workforce The furlough scheme was and now has proved to be a lifesaver for many businesses, but it has come with some difficult decisions and had some unexpected impacts on morale and team dynamics. Employees who have not been furloughed have had very high workloads, often taking on accountability that
- [135 I How to build the right social media strategy for your business](https://www.bubulexpert.com/advice/advice-135/) - Social Media Strategy and Why It’s Important Where to start Let’s say you want to get to London from Leeds. Would you just set off without a road map or a sat nav? No, of course not. You’d check you had the right directions to get there. You’d know exactly where you were meant to
- [136 I How to use social media to grow your business](https://www.bubulexpert.com/advice/advice-136/) - The do's and don'ts of social media There are many benefits of using social media for an SME, but there are also some key "rules" to learn! There are 7 main benefits - Giving you the option to be a leader in your chosen field Build a Network Personal Engagement Customer Service Lead Conversion
- [137 I How to choose the right photos for your business](https://www.bubulexpert.com/advice/advice-137/) - Stock and Bespoke Photos - Which is right for businesses? What is Stock Photography Stock photography is defined as:- The supply of photographs which are often licensed for specific uses This usually means buy permission to use an image for a specific “use” and “period” of time. So it may be for an advert
- [110 I How to use video to improve the return on investment from your marketing](https://www.bubulexpert.com/advice/advice-110/) - Top tips for return on investment on video marketing Video is a very powerful tool for marketing and is now being deployed in most marketing strategies. The power of video is that it can communicate much more efficiently than other forms of marketing media. 60 seconds of video is equal to 1.8 million words. That
- [3 I How to communicate effectively with your employees](https://www.bubulexpert.com/advice/advice-3/) - Five Reasons Why Video Is the Best Way to Deliver Internal Communication Good communication is key to the success of any business. For any organization to grow, all its members need to move together towards the same goals. This is only possible however, if every employee is properly informed of their tasks and is
- [138 I What you need to do when you hire your first employee](https://www.bubulexpert.com/advice/advice-138/) - Beginning to manage a workforce Running your own business is tough, especially if it is just you in the business as you have to do everything. As you begin to employ staff some things get easier as there are more people to do the work, but you also take on extra responsibilities and have much
- [56 I How to use innovation for business growth and success](https://www.bubulexpert.com/advice/advice-56/) - The Importance of Innovation Innovation is critical to business success and usually goes hand in hand with growth, scalability and profitability. But whilst growth is often the emphasis of both business leaders and support programmes, innovation rarely attracts as much attention and is a much misunderstood term. The reality is that innovation is all
- [88 I How to budget and forecast cashflow for your business](https://www.bubulexpert.com/advice/advice-88/) - Budgeting and cashflow forecasting A budget is a financial plan for a year that requires regular checks and corrective action to ensure stated goals are achieved. A budget is prepared for the following three main financial statements:  Income & Expenditure Statement  Cash Flow Statement  Statement of Financial Position (or Balance Sheet) Benefits
- [140 I How to protect your workplace against fire](https://www.bubulexpert.com/advice/advice-140/) - Fire Protection in the workplace When you have your own business, there are some key things to think about re fire protection. Here is some food for thought to make sure you are fully covered and compliant! Are you buying premises? If you are buying premises, then it will be your responsibility to ensure that
- [143 I How to successfully exhibit at a trade show](https://www.bubulexpert.com/advice/advice-143/) - Steps to event success PREPARATION By failing to prepare you are preparing to fail – Benjamin Franklin The most obvious aspect of event preparation starts long before the event takes place – when it only exists as a concept on a piece of paper, a single line in an email (usually followed by a question-mark)
- [144 I How to get the right funding to start and scale your business](https://www.bubulexpert.com/advice/advice-144/) - Business Funding Having decided which business structure is right for you, another key consideration is how to fund your business. It is a truism that cash is king in a business and ensuring you have enough funds to do what you want to do is key to surviving and thriving. There are lots of
- [145 I How to increase profits without working more hours](https://www.bubulexpert.com/advice/advice-145/) - Additional Income Streams for Your Business Whatever your business sells, whether it’s handmade products you individually craft, or services that you provide (like coaching or holistic therapies), your business is usually based on exchanging your time for money. Very much like employment. Which sucks. Yes, you have the freedom of choosing your working schedule without
- [146 I How to use Affiliate marketing for rapid business growth](https://www.bubulexpert.com/advice/advice-146/) - Affiliate Marketing What is Affiliate Marketing? In official definitions, Affiliate Marketing is “a marketing arrangement by which an online retailer pays commission to an external website for sales generated from its referrals” but what does that even mean? In real life (and business), affiliate marketing is getting paid to make recommendations that you’re probably
- [147 I How to raise investment to grow your business](https://www.bubulexpert.com/advice/advice-147/) - A 10-step guide to raising investment Raising finance for your business (or your business idea), particularly if you need equity investment is daunting. Many investment calls fail due to a lack of experience or an underestimation of the time, level of detail and the quality of information needed to secure a deal. Below is
- [148 I How to use text messaging to boost your marketing results](https://www.bubulexpert.com/advice/advice-148/) - Using SMS for your marketing How many times a day do you look at your mobile phone? 70? 80? Perhaps even more. It makes sense then that your customers are just the same. So why not put a message in front of them that you know they are going to see, read and most likely
- [149 I How to understand your business strengths, weaknesses, opportunities and threats with TOWS](https://www.bubulexpert.com/advice/advice-149/) - TOWS Analysis SWOT Analysis is a useful technique for understanding Strengths and Weaknesses, and for identifying both the Opportunities and Threats. A SWOT is particularly powerful in helping uncover opportunities that the business could be well placed to take advantage of. By understanding the business’s weaknesses, it is possible to manage and eliminate threats. To
- [119 I How to choose the right accounting software to support your business growth](https://www.bubulexpert.com/advice/advice-119/) - Which Accounting Software Should You Use? Today there are many different software packages available to businesses and all will essentially provide the information you need to prepare your accounts and tax return. However, there are a number of things that should be considered before launching into what could be a costly and/or time consuming
- [150 I How to choose the right suppliers for your business](https://www.bubulexpert.com/advice/advice-150/) - Suppliers can help protect your customers and your business. Suppliers. Vendors. Third Parties. They feel the same, but they’re subtly different. Suppliers are in a ‘chain’ of supply, or a ‘supply chain’. Vendors are the last link of that chain. Third Parties enter a relationship with you (as the first party) to help provide a
- [151 I How to plan your new business, product or service with Lean Canvas](https://www.bubulexpert.com/advice/advice-151/) - What is a Lean Canvas? Great for Startups and early stage product development. The Lean Canvas is a fast idea capturing tool that helps you deconstruct an idea into a set of critical assumptions. If you have ever produced a business plan, you’ll quickly understand most of the building blocks on the canvas. A Lean
- [152 I How to create a one page business plan with Business Model Canvas](https://www.bubulexpert.com/advice/advice-152/) - The Business Model Canvas Perfect for Scale-up and established businesses The business model canvas is an excellent medium to help you summarise a business model in a straightforward, structured way. Using this canvas will lead to insights about the customers you serve, what value propositions are offered through what channels, and how your organisation
- [153 I How to set up your office space so it works for you](https://www.bubulexpert.com/advice/advice-153/) - Setting up your office The below are things you need to think about when it comes to furnishing your office space. For this we would offer space planning, you need to also consider where to put communications and office equipment at the same time as these items will likely need to be plugged into sockets,
- [154 I How to set up a pension scheme for your team](https://www.bubulexpert.com/advice/advice-154/) - Workplace pensions Pensions auto enrolment can seem complex with many legal requirements involved. It is always best to seek advice from an expert, who may be able to make the complicated simple. However here is some information that will help you start the process. Auto-enrolment By law, employers need to offer a qualifying workplace pension
- [How to use video to keep more customers happy](https://www.bubulexpert.com/advice/advice-155/) - Why you should use video as instructions for a customer on how to use a product or service. Video is everywhere. I’m guessing that this isn’t a surprise to you. In fact, I’ll bet that at some point in the last hour or so you’ve probably watched a video in your Facebook or
- [advice-156 How to communicate with remote workers using video](https://www.bubulexpert.com/advice/advice-156/) - Why you should consider using video to communicate internally. Video is a wonderfully impactful way to communicate externally to your clients and potential customers. But take a look at your ‘internal customer’ and consider how your organisation is talking to them. A good internal communication strategy is important whatever the scale of your
- [advice-160 How to win more customers by understanding their pains and gains](https://www.bubulexpert.com/advice/advice-160/) - Understanding your customers’ PAINS & GAINS I once told a client his customers were selfish. He looked at me alarmingly so I went on to explain. I told him they weren’t that interested in his company which is why his marketing efforts of ‘selling the company’ were landing on deaf ears. No one cared. What
- [advice-159 How to maximise your customer journey to win more business](https://www.bubulexpert.com/advice/advice-159/) - How to maximise your customer journey to win more business I was once asked by a partner within a website company how they could get more business. I asked them if it was more business from new clients or more business from existing? The latter they had not thought about but they were intrigued on
- [advice-157 How to improve sales by better understanding your customer](https://www.bubulexpert.com/advice/advice-157/) - Why walking in your customers’ shoes is the first place to start in marketing A business owner approached me on LinkedIn and asked me to look at their marketing. Like many businesses they were keen to sell but had no idea where to start. The problem was they had “tried marketing” and in their view,
- [advice-158 How to map your customer journey to build a better business](https://www.bubulexpert.com/advice/advice-158/) - How to map your customer journey to spot the gaps and find immediate opportunities When a friend asked told me she was setting up a new business, I knew she was about to spend money on all the things she thought she had to do to get it to market. She spoke about an
- [162 - How to shoot impactful videos for your business on a smartphone](https://www.bubulexpert.com/advice/advice-162/) - We asked our expert* Ryan for his top 10 tips on using a smartphone to record videos. Normally we get words, but Ryan sent us a video - recorded on his smartphone! You can see the video on our YouTube channel here. For more advice, contact your accountant or the organisation that gave you access
- [163 - How to choose the right CRM to boost your business](https://www.bubulexpert.com/advice/advice-163/) - Types of CRM Systems and Their Benefits Customer relationship management is a process in which a business or other organizations administers its interactions with customers, typically using data analysis to study large amounts of information. The most popular form of CRM uses technology to enable businesses to track and analyse customer interactions. The main types
- [Advice 165 - How to build the right marketing strategy for your business success](https://www.bubulexpert.com/advice/advice-165/) - What is a Marketing Strategy and why is it important to your business? With jargon and unfamiliar terminology cropping up everywhere, being a new business owner can seem overwhelming and you might not know where to begin. Like anything in life. it's important to keep things simple and start from the beginning. That's where your
- [Advice 166 - Why your business needs a sales process](https://www.bubulexpert.com/advice/advice-166/) - Why you need a sales process Like any other processes in your business, a sales process is there to standardise and improve sales performance. Every company will have unique steps and stages that need to be put in place. Not having a well-structured and comprehensive sales process can result in the following… perhaps you can recognise some of them? Not
- [Advice 167 - How to plan for increased productivity through professional networking.](https://www.bubulexpert.com/advice/advice-167/) - How to plan for increased productivity through professional networking. This article is about the process of assessing and developing your professional network so that you are able to effectively develop yourself and your business. It is a methodology that will create for you infinitely developing opportunities. This article is not in any way a measure
- [Advice 168 - How to make sure your customers pay on time](https://www.bubulexpert.com/advice/advice-168/) - Making sure your customers pay you on time Cashflow is essential to every business, especially SMEs. That means it’s important to have a proper credit control policy in place as it reduces the risk of late or non-payers! Let’s start with the nine basic pillars of credit control policy. The credit control process starts as
- [advice-169 How to create a successful business strategy](https://www.bubulexpert.com/advice/advice-169/) - STRATEGIC PLANNING THE STRATEGIC FRAMEWORK Do you have a strategy and is it aligned to your overall purpose and vision? PURPOSE: Everything starts with your WHY, and this should be a constant in your strategy – it is the reason your business exists. Your purpose may be general in nature or may have a
- [Advice 170 - Why you need accounting software for a successful business](https://www.bubulexpert.com/advice/advice-170/) - Why Accounting Software? Running a successful business requires much more than just providing products or services that are required in your chosen markets. Success is about control and governance over your business finances. Almost one third of businesses fail through lack of cash management. Whether you are a start-up business or an established large multi-national.
- [Advice 171 - The importance of accountability for a business owner](https://www.bubulexpert.com/advice/advice-171/) - Accountability and reporting your numbers In a recent visit to a physio, I was given a bunch of exercises and stretches intended to help turn back the clock on a tired and over-worked body, that creeks and cracks almost all the time. On returning for the follow up, I fronted up and said I had
- [Advice-173 How to get business benefit by joining the FSB](https://www.bubulexpert.com/advice/advice-173/) - The FSB is the largest business support organisation in the UK with around 160,000 members. It's sole aim is to support, protect and represent the interests of the UK's 5.8 million small businesses. Members receive a wide range of benefits including: Access to a team of 60 solicitors for advice and guidance on any business
- [advice-175 How to reduce your carbon footprint by offsetting.](https://www.bubulexpert.com/advice/advice-175/) - Carbon offsetting Carbon offsetting is an internationally recognized way to take responsibility for unavoidable GHG emissions (e.g. everything that’s left when you’ve reduced your GHG emissions as much as you possibly can). Offsets originate from projects that exist in two forms: Avoidance offsets, come from registered projects that prevent GHG emissions from entering the atmosphere
- [176 - How to monitor and measure your greenhouse gas output](https://www.bubulexpert.com/advice/advice-176/) - You can see some great advice on how to monitor and measure your greenhouse gas output in this document from the UK Government: ghg-small-business-guide For more advice, contact your accountant or the organisation that gave you access to BuBul. They may offer help or refer you to someone they trust. If not, email hello@bubulexpert.com
- [177 - How to protect your business with legally binding agreements](https://www.bubulexpert.com/advice/advice-177/) - Making sure you have all the legal documentation you need. When you start or grow a business, it is important to have legally binding agreements in place. These protect you, your partners, your customers and the business. Without this protection, you have a number of risks such as: Falling out with business partners. This can
- [advice-178 How to create content on LinkedIn to win new customers](https://www.bubulexpert.com/advice/advice-178/) - Creating a LinkedIn content strategy While there are lots of great people (especially on BuBul!) that can help you build a successful strategy on LinkedIn we know that many owners of small businesses either want to do it themselves or don't have the money available to get help, so we asked Lisa East, one of
- [advice - 179 How to expand your business internationally](https://www.bubulexpert.com/advice/advice-179/) - Why should Business start-ups consider going international? With so many of us online these days, it can be argued that it has never been easier for a business to go international rather than just stay local or national. Keeping your business local or even national can limit its profit potential. It’s like the old saying
- [189 - How to become an inspirational leader](https://www.bubulexpert.com/advice/advice-189/) - Leadership coaching One of the big questions we get asked by managers is how to inspire their team. We often hear from aspiring leaders on our training programmes that they have been inspired by another person at some point in their career and want to go on to inspire others. Inspiration is their aspiration! According
- [187 - How to run effective team meetings](https://www.bubulexpert.com/advice/advice-187/) - Team meetings We've all been to bad meetings. Team meetings can be mind-numbing, time-wasting, off-the-rails disasters — but they don't have to be. If they're properly planned with a helpful meeting agenda and a commitment to staying on track, they can be a productive time for brainstorming, team building, sharing information, and decision-making. But how do
- [180 - How to boost your productivity](https://www.bubulexpert.com/advice/advice-180/) - Working hours Being a business owner doesn’t have to mean being on call 24/7. Setting and maintaining professional boundaries can be one way to improve your work-life balance. For example, if you answer a work call after you’ve just shut your lap to down or find yourself working at a weekend to satisfy a last-minute
- [181 - How to reduce stress by getting a good nights sleep](https://www.bubulexpert.com/advice/dvice-181/) - Sleep Today, with busy schedules, it can be difficult to sleep and to have quality sleep. Sleep is something that we all need to ensure that our bodies have time to rejuvenate and ideally to then feel refreshed when you wake up in the morning! There are a lot of common myths about sleep and
- [182 - How to manage a heavy workload effectively](https://www.bubulexpert.com/advice/advice-182/) - Managing workload Managing your workload means you need to be organised. Here are some techniques that work for us! Planning We love an outcome-based plan. A plan that identifies the end goal and the steps required to achieve that goal. A plan that has deadlines set and a weekly check to see if everything is
- [183 - How to avoid burnout](https://www.bubulexpert.com/advice/advice-183/) - Avoid burnout Burnout is a state of physical and emotional exhaustion. It can occur when you experience long-term stress in your job, or when you have worked in a physically, or emotionally draining role for a long time. So, let’s start with the signs to look out for in yourself or others: Feeling tired or
- [184 - How to delegate work effectively](https://www.bubulexpert.com/advice/advice-184/) - The art of delegation One of the most important aspects of running a business is delegating work. You simply can’t do everything yourself. You need team members to take on tasks so you can focus on other priorities. What Is Delegation? Delegation is the process of reassigning specific roles and jobs to other people on
- [185 - How to improve productivity](https://www.bubulexpert.com/advice/advice-185/) - Procedure manual and automation As your organisation grows, it becomes increasingly important to have well-established procedures and policy guidelines for your employees for more streamlined processes and to scale your business. Companies establish this type of process documentation for a variety of workplace tasks, from completing workplace training programmes, guidelines to follow while working from home, guidance
- [186 - How to build a successful, motivated team](https://www.bubulexpert.com/advice/advice-186/) - Motivating a team Building a successful, motivated team isn’t easy but is achievable. Here are our top tips: Establish Clear Goals - Establishing clear goals and objectives can help your team stay focused and motivated. Be sure to provide specific timelines and deadlines to help keep your team on track. Rewarding your team for meeting
- [188 - How to have an effective one to one with employees](https://www.bubulexpert.com/advice/advice-188/) - One to ones Are you holding back from having critical conversations with your team? Do you need to have a conversation with a team member and are dreading it? Do you put off having honest conversations for fear of messing it up, making the situation worse or damaging the relationship you currently have? Do you
- [190 - How to define and use your company values](https://www.bubulexpert.com/advice/advice-190/) - Values Values are, with vision, the glue that keeps a business and employees together. If you don’t have a clear set of values for your business think back to why the business was started in the first place. What were the dreams that got the business off the ground? What are the goals that you
- [192 - How to manage change](https://www.bubulexpert.com/advice/advice-192/) - Change The diagram above shows the 8 steps for change and what we find is that people often start at step 4 and communicating for buy-in, but the first three steps are absolutely key in getting people engaged and involved early on and helping them to understand the change – missing these 3 steps is
- [193 - How to improve employee wellbeing and efficiency](https://www.bubulexpert.com/advice/advice-193/) - Employee wellbeing survey Work-life balance survey questions can provide insight into an employee's well-being. Here are some questions about work-life balance: How satisfied are you with your current work hours? How often do you work overtime? Could you benefit from offloading some of your tasks to another employee? Have you missed a personal event because
- [194 - How to protect your Intellectual Property](https://www.bubulexpert.com/advice/advice-194/) - Don’t let people steal your stuff! You may not think that intellectual property has any relevance to your business – but you would be wrong! Everything you create, whether that’s a product, an article, a logo, a photo or image etc. could be your intellectual property if you’ve created it – and it has a
- [WAW1 - how to grow your business by successfully networking](https://www.bubulexpert.com/advice/waw1/) - Networking events allow businesses and organisations to meet, network, learn and do business directly or indirectly by referral. It’s about relationship building. Networking IS NOT ABOUT selling. Networking IS ABOUT developing good relationships with like-minded people. Networking is about sharing best practice and learning from others. It’s a two way street where you look to
- [WAW2 - How to make sure your business is protected](https://www.bubulexpert.com/advice/waw2/) - What business insurance do you need? I get it – when you are setting up or running a small business, money is tight. You focus on getting everything right – your sales funnel, your processes etc. But what if something goes wrong? What if you do something wrong and it adversely impacts a customer, causing
- [WAW4 - How to get the advice you need to profitably grow your business](https://www.bubulexpert.com/advice/waw4/) - Get help running your business When you are in business by yourself who do you have to reassure you that the next step is the right step? (or warn you when it’s not?) Give you solutions to specific problems that you are struggling to solve? Brainstorm with and bounce new ideas off? Celebrate your successes
- [WAW6 - How to get more customers from your marketing](https://www.bubulexpert.com/advice/waw6/) - 6 simple tricks to get more from your marketing You often hear a lot of noise about updates, algorithms, and different techniques for using social media effectively. However, keeping on top of these changes and recommendations can be time consuming, possibly tedious, and at times - impossible when you’re running a small business! Youbee Media
- [WAW7 - How to sell more by understanding your customers pains and gains](https://www.bubulexpert.com/advice/waw7/) - Understanding your customers’ PAINS & GAINS I once told a client his customers were selfish. He looked at me alarmingly so I went on to explain. I told him they weren’t that interested in his company which is why his marketing efforts of ‘selling the company’ were landing on deaf ears. No one cared. What
- [WAW8 - How to export successfully](https://www.bubulexpert.com/advice/waw8/) - Ten tips for exporters: Keep an open mind. When you start to consider international trade there is not a perfect strategy so keep your options open when researching markets. Start by identifying between 3 and 5 markets to start with do not overstretch yourself. Compare and create. Research what your competitors do, where they sell and what
- [WAW9 - How to choose the right bank account for your business](https://www.bubulexpert.com/advice/waw9/) - Finding the right bank account for your business is vital to keeping on top of your finances. All types of businesses require a business account apart from sole traders – however, it is good practice for them to have one, too. Start by asking for bank recommendations from within your network. Choose contacts who have
- [WAW10 - How to create your Unique Selling Proposition (USP)](https://www.bubulexpert.com/advice/waw10/) - How To Develop Your Unique Selling Proposition (USP) CREATING YOUR VALUE PROPOSITION The stuff of USP, niche, differentiator WHY BOTHER? It is not enough to simply provide a good service or make a great product. If a million people can do what you do you will not win. You need to work out what’s
- [WAW11 - How to choose the right way to finance business growth](https://www.bubulexpert.com/advice/waw11/) - A guide to business finance Overdraft An overdraft is usually arranged as an additional solution to your business bank account. It is often used as a safety net should unforeseen circumstances arise. Interest is generally calculated daily so the majority of costs are directly attributable to usage. Advantages Often a cheap form of lending if
- [WAW5 - How to choose between a franchise and an existing business](https://www.bubulexpert.com/advice/waw5/) - Why You Should Buy A Franchise OR Independent Business! You are reading the headline correctly! I bet you did not expect that did you? One of the common mistakes when individuals are looking to explore something new in the business world, is to compare either a franchise opportunity or stand-alone business, and (in
- [WAW12 - How to increase the value of every customer](https://www.bubulexpert.com/advice/waw12/) - Cross-selling and upselling can make a huge difference to a business. In 2006, Amazon reported that cross-selling and upselling through initiatives such as “people who bought this also bought this” made up 35% of their revenue. Upselling is telling the customer that there is a better, more expensive version of the product or service they
- [WAW13 - How to consistently increase sales](https://www.bubulexpert.com/advice/waw13/) - Why you need a sales process Like any other processes in your business, a sales process is there to standardise and improve sales performance. Every company will have unique steps and stages that need to be put in place. Not having a well-structured and comprehensive sales process can result in the following… perhaps you can recognise some of them? Not
- [WAW14 - How to grow your business through great customer service](https://www.bubulexpert.com/advice/waw14/) - Great Customer Service Delivering brilliant service is about understanding how customers want to do business with you. In the 30 years we have worked with large and small businesses, we have realised that there are only 6 things that all customers want: Set my expectations This is the highest priority for a potential customer or
- [WAW15 - How to reduce the number of customers who leave](https://www.bubulexpert.com/advice/waw15/) - When a customer leaves Surveys have shown that there are 5 key reasons customers leave: 1% die 3% move 14% are lured by a competitor 14% are turned away by product or service dissatisfaction 68% leave because of poor attitude or indifference on the part of the service provider You cannot do anything about the
- [WAW16 - How to handle customer complaints effectively](https://www.bubulexpert.com/advice/waw16/) - Handling Complaints Complaints can make or break a relationship between you and the customer. A single bad experience in the way a complaint is handled can send a customer packing for good. Conversely, the good news is a complaint can be an opportunity to nurture greater loyalty, for example: by fixing problems quickly and exceeding
- [WAW52 - How to expand your business internationally](https://www.bubulexpert.com/advice/waw52/) - Why should Business start-ups consider going international? With so many of us online these days, it can be argued that it has never been easier for a business to go international rather than just stay local or national. Keeping your business local or even national can limit its profit potential. It’s like the old saying
- [WAW28 - How to manage your workforce effectively](https://www.bubulexpert.com/advice/waw28/) - Beginning to manage a workforce Running your own business is tough, especially if it is just you in the business as you have to do everything. As you begin to employ staff some things get easier as there are more people to do the work, but you also take on extra responsibilities and have much
- [WAW29 - How to choose the right telephony system for your business](https://www.bubulexpert.com/advice/waw29/) - Telephone Systems – Five things to think about for a start-up business: I always advise that you should think about what impression you want to give to the people that are calling you. At this point don’t think about how you are going to achieve this, just about what you’d like to achieve – the how comes later! Do you
- [WAW24 - How to understand and protect your Intellectual Property](https://www.bubulexpert.com/advice/waw24/) - Intellectual Property Every business, regardless of size or commercial sector, has Intellectual Property (IP). It could be in the way you work, the way you present yourself to customers, the products you design, the services you offer or the way you offer them. Businesses are often surprised at how many aspects of their day to
- [WAW48 - How to create a website that attracts your ideal customers](https://www.bubulexpert.com/advice/waw48/) - Why you should have a company website Ultimately, a business’ website is the centre of its digital marketing universe. Currently, there are c.45 million Facebook users in the UK – that is 69% of the total population. 90% of UK households have access to the internet and 71% of us use mobile devices to go
- [WAW49 - How to make your website accessible to every potential customer](https://www.bubulexpert.com/advice/waw49/) - What exactly is Web Accessibility? Web Accessibility means making websites and other digital platforms user-friendly for everyone, including people with special access needs. This includes people with sight, hearing and physical disabilities as well as cognitive impairments such as autism, ADHD, dyspraxia, dyslexia and the colour blind, to name just a few. It also
- [WAW50 - How to keep your website safe and secure](https://www.bubulexpert.com/advice/waw50/) - Website support and maintenance is crucial to keep websites secure and performing well over time. Without it, businesses risk their reputation. Hack attempts on websites occur every 39 seconds, 45% of which are aimed at small businesses. So investing in making sure your website is well looked after is a wise thing to do. Try
- [WAW25 - How to get your business found by potential customers online](https://www.bubulexpert.com/advice/waw25/) - Ensuring your website is Search Engine friendly There are millions of articles on the web exploring how to optimise your website. Some are really basic and others highly technical. I am going to go for the middle ground, and I am going to give you some tips on how to optimise your website, and in
- [WAW26 - How to build a great brand for business success](https://www.bubulexpert.com/advice/waw26/) - Why you need a great brand Its a well used phrase ‘a brand is more than just a logo’, but is true. It is the personality of your business. It is the emotional and psychological relationship you have with your customers. It can create and stand for loyalty, trust, faith, premium or mass-market appeal, depending
- [WAW51 - How to win more tenders for your business](https://www.bubulexpert.com/advice/waw51/) - Writing Bids Writing a tender application is time consuming business. You need to select the right opportunities, create a compelling response and avoid wasting time on tenders you can’t win. Here are some simple tips which will help: Understand and answer the question(s) This seems obvious, but often people answer what they think they need
- [WAW37 - How to get the best energy deals for your business](https://www.bubulexpert.com/advice/waw37/) - Purchasing Energy It’s very important to know when and how you plan to use energy in your business to work out which are the best buying methods and energy technologies to help control and save you money. With the cost of energy being uncertain due to the political and market turbulence, getting the best advice
- [WAW39 - How to understand and beat your competitors](https://www.bubulexpert.com/advice/waw39/) - Competitor Analysis There are very few truly unique companies in the world. Even if you feel you have no direct competitors, we all have indirect competition – those businesses your target market spends money with rather than spending it with you. For example, you may be the only gym in town, but the local park
- [WAW40 - How to use a simple method to improve your business](https://www.bubulexpert.com/advice/waw40/) - Business SWOT Analysis A SWOT analysis is a simple, yet powerful, planning technique used to create ways to strengthen, modify and improve your business – and the only cost is your time! All you need to get going is piece of paper divided in four equal boxes headed with ‘Strengths’, ‘Weaknesses’, ‘Opportunities’ and ‘Threats’. Then,
- [WAW41 - How to keep your business growth on track](https://www.bubulexpert.com/advice/waw41/) - Key Performance Indicators (KPIs) Clarity of your goals is the best way to achieve success in business. But it doesn’t stop there – it’s vital to have clarity in the action plans you set to achieve those goals. And similarly, you need clarity in the way you measure your progress. Only with tangible data can you obtain a true picture
- [WAW42 - How to increase business growth by action planning](https://www.bubulexpert.com/advice/waw42/) - Ten Easy Steps to Action Plan Your Business Whether you are just starting out, have been working on your business for a while or have a thriving going concern this short article and the links contained within it are to help you plan your business – to make sure it takes you where you want
- [WAW43 - How to quickly bring your business ideas to life](https://www.bubulexpert.com/advice/waw43/) - What is a Lean Canvas? Great for Startups and early stage product development. The Lean Canvas is a fast idea capturing tool that helps you deconstruct an idea into a set of critical assumptions. If you have ever produced a business plan, you’ll quickly understand most of the building blocks on the canvas. A Lean
- [WAW31 - How to choose the right accounting software package for your business](https://www.bubulexpert.com/advice/waw31/) - Which Accounting Software Should You Use? Today there are many different software packages available to businesses and all will essentially provide the information you need to prepare your accounts and tax return. However, there are a number of things that should be considered before launching into what could be a costly and/or time consuming
- [WAW33 - How to get your business budgeting and cashflow forecasting accurate to help business growth](https://www.bubulexpert.com/advice/waw33/) - Budgeting and cashflow forecasting A budget is a financial plan for a year that requires regular checks and corrective action to ensure stated goals are achieved. A budget is prepared for the following three main financial statements: · Income & Expenditure Statement · Cash Flow Statement · Statement of Financial Position (or Balance Sheet) Benefits
- [WAW34 - How to get credit for your research and development work done growing your business.](https://www.bubulexpert.com/advice/waw34/) - Research and Development Tax Credits: The Facts Research and Development tax credits have been growing in popularity over the past few years; stories of companies receiving tens (and hundreds) of thousands of pounds for work they did not realise was considered R&D by HMRC are more common. Despite the fantastic opportunity presented by R&D tax
- [WAW17 - How to choose the most effective marketing materials for your business](https://www.bubulexpert.com/advice/waw17/) - Marketing Materials Because you never get a second chance to make a first impression! We understand the importance of brand awareness for businesses of all sizes. It is crucial to communicate your existence and what your company has to offer to potential customers. In today's noisy environment, where every brand is competing for attention,
- [WAW19 - How to create a marketing calendar to drive business growth](https://www.bubulexpert.com/advice/waw19/) - How to Create a Marketing Calendar Whether you’re new to running your own business or you’ve been running for a few years, a marketing calendar can prove useful to everyone. Just like the name suggests, a calendar (also known as a marketing plan) is a great way to keep track of what’s going on within
- [WAW21 - How to use Social Media to start and grow your business](https://www.bubulexpert.com/advice/waw21/) - Social Media: 5 Top Tips for Getting Started In today's business landscape, having a social media presence is crucial. Whether you're a small business or a large corporation, incorporating social media into your marketing strategy is a must. The benefits of social media are numerous. It allows you to connect with your clients and customers,
- [WAW23 - How to find the right way to finance company vehicles](https://www.bubulexpert.com/advice/waw23/) - Finding the right way to finance a vehicle for your business When you are starting a business, you need to manage your cashflow as much as possible. If you need a vehicle or vehicles, working out the best way for you to finance them can be a nightmare. Finance Lease Finance Lease is a popular
- [WAW38 - How to set up the right workplace pension to attract and retain employees](https://www.bubulexpert.com/advice/waw38/) - Workplace pensions Pensions auto enrolment can seem complex with many legal requirements involved. It is always best to seek advice from an expert, who may be able to make the complicated simple. However here is some information that will help you start the process. Auto-enrolment By law, employers need to offer a qualifying workplace pension
- [WAW35 - How to protect your business premises against fire](https://www.bubulexpert.com/advice/waw35/) - Fire Protection in the workplace When you have your own business, there are some key things to think about re fire protection. Here is some food for thought to make sure you are fully covered and compliant! Are you buying premises? If you are buying premises, then it will be your responsibility to ensure that
- [WAW53 - How to effectively advertise your business online for more sales](https://www.bubulexpert.com/advice/waw53/) - Why should you advertise your business online? Many businesses are recommended to advertise their company online but why has digital advertising become the must-do thing? Beloware some of the benefits online marketing can have for your business: Instant Exposure PPC/Google Adwords Advertising is a great way to put your business in front of prospective clients
- [WAW20 - How to build a great marketing strategy](https://www.bubulexpert.com/advice/waw20/) - What is a Marketing Strategy? A marketing strategy is a simple game plan for your business. This plan is designed to help you achieve your marketing objectives and goals by focusing your resources on the areas where it will have the most impact. Having a marketing strategy that’s personalised to your business can help increase
- [WAW18 - How to create an effective marketing strategy to grow your business](https://www.bubulexpert.com/advice/waw18/) - 6 Key Steps to develop your marketing strategy Overall, developing a marketing strategy involves several key steps: Review your business goals: Understand your overall business goals and ensure that your marketing strategy aligns with them. Understand your products and services: Identify what you are selling and how your customers use those
- [WAW44 - How to decide what type of business you should have](https://www.bubulexpert.com/advice/waw44/) - The different business structures available in the UK You have your brilliant business idea; you’ve written your business plan and cash flow forecast and you’ve done your market research… now it’s time to decide which business structure is right for you. There are several different business structures available in the UK. Here is a summary
- [WAW45 - Why you need a written Partnership Agreement](https://www.bubulexpert.com/advice/waw45/) - Why do you need a written partnership agreement? If you have entered into or set up a business with someone else with a view to making a profit you most likely have a partnership in law, whether or not you have a contractual agreement in place. This is because of a fairly ancient piece of
- [WAW46  - Why it's important to have a Shareholder Agreement](https://www.bubulexpert.com/advice/waw46/) - Why you should have a Shareholder’s Agreement Although there is no legal requirement to have a shareholder agreement, every company with multiple shareholders is well advised to consider having one. Alongside a company’s articles of association, a shareholder agreement sets out the rules by which a company’s shareholders agree to operate their business and provides
- [WAW202 - How to manage supplier relationships](https://www.bubulexpert.com/advice/waw202/) - Suppliers can help protect your customers and your business. Suppliers. Vendors. Third Parties. They feel the same, but they’re subtly different. Suppliers are in a ‘chain’ of supply, or a ‘supply chain’. Vendors are the last link of that chain. Third Parties enter a relationship with you (as the first party) to help provide a
- [191 - How to create your Mission and Value statements](https://www.bubulexpert.com/advice/191/) - Mission and vision statements A lot of buzzwords get thrown around in business today. Some of them are productive, some of them are trendy, and some are confusing. A great example of this is when companies talk about their vision, mission, and strategy. Let’s take a look at each of the three: what they are,
- [waw47 - How to protect your business with the right contracts](https://www.bubulexpert.com/advice/waw47/) - How to protect your business. There are various ways in which you can protect and safeguard your business but one of the most important ones is ensuring that you have a legally binding agreement between you and your customer or Client. These documents can come in various formats such as Terms and Conditions, Contracts for
- [waw54 - How to improve your sales results](https://www.bubulexpert.com/advice/waw54/) - How to Sell If you are not an experienced salesperson, the thought of starting to sell can be daunting. Think of it as meeting needs rather than selling! There are lots of coaches and training courses available which can help - all will take time, money and practice. Here are our hints and tips: Be
- [waw22 - How to do your own PR to grow your business](https://www.bubulexpert.com/advice/waw22/) - How to do your own PR Do you want to grow your business? Then you need to get noticed. It’s a great start to create a brilliant business but if nobody knows about it then you have no customers and ultimately no business. The good news is, even if you don’t have a huge budget
- [waw55 - How to follow up your leads](https://www.bubulexpert.com/advice/waw55/) - The importance of following up your leads In the sales industry, the ability to proficiently follow up on leads is a critical skill, yet it’s an area where many fall short. Our mission is to transform the world’s perception of sales, advocating that there is a correct approach to selling. We aim to show people
- [52 | How to attract your potential customers](https://www.bubulexpert.com/advice/advice-52/) - Getting Attention The internet has had a great impact by making it much easier to access information. The only problem is that there is too much information! That has caused peoples attention spans to shrink. People need to find the information they are looking for very quickly, or they will simply move on to another
- [54 | How to get and use referrals to grow your business quickly](https://www.bubulexpert.com/advice/advice-54/) - Getting Referrals Receiving a referral is the most guaranteed way of converting a lead into a customer. And not only that, but it takes a minimal amount of time and virtually no expense. So, if you are not asking for referrals, why not? Like in all aspects of life (from booking holidays to finding a
- [7 | How to improve your profits through great customer service](https://www.bubulexpert.com/advice/advice-7/) - Great Customer Service Delivering brilliant service is about understanding how customers want to do business with you. In the 30 years we have worked with large and small businesses, we have realised that there are only 6 things that all customers want: Set my expectations This is the highest priority for a potential customer or
- [9 | How to close more sales to grow your business](https://www.bubulexpert.com/advice/advice-9/) - How to Sell If you are not an experienced salesperson, the thought of starting to sell can be daunting. Think of it as meeting needs rather than selling! There are lots of coaches and training courses available which can help - all will take time, money and practice. Here are our hints and tips: Be
- [8 | How to Network Successfully](https://www.bubulexpert.com/advice/advice-8/) - How to Network Networking events allow business owners, directors, managers and sales development people the opportunity to meet, network, learn and do business directly or indirectly by referral. Networking IS NOT ABOUT selling. Networking IS ABOUT developing good business relationships with like-minded people. These are my TOP 7 TIPS: 1. FIND THE RIGHT EVENT If
- [18 | How to use Business Awards to grow your business](https://www.bubulexpert.com/advice/advice-18/) - Why Business Awards Matter: Unlocking Growth and Credibility Business awards might seem time-consuming, expensive, and overly common—but are they worth the effort? Absolutely! Entering and winning industry awards can elevate your brand, boost credibility, and open doors to new opportunities. Award-Winning Expertise You Can Trust With 20 years of experience writing award-winning entries, Louise Turner
- [66 | How to make sure your website uses SEO effectively to attract customers](https://www.bubulexpert.com/advice/advice-66/) - Ensuring your website is Search Engine friendly There are millions of articles on the web exploring how to optimise your website. Some are really basic and others highly technical. I am going to go for the middle ground, and I am going to give you some tips on how to optimise your website, and in
- [1 | How to choose the right business bank account for your business](https://www.bubulexpert.com/advice/advice-1/) - Business Banking Finding the right bank account for your business is vital to keeping on top of your finances. All types of businesses require a business account apart from sole traders – however, it is good practice for them to have one, too. Start by asking for bank recommendations from within your network. Choose contacts
- [2 | How To Decide Which UK business structure is right for you](https://www.bubulexpert.com/advice/advice-2/) - The different business structures available in the UK You have your brilliant business idea; you’ve written your business plan and cash flow forecast and you’ve done your market research… now it’s time to decide which business structure is right for you. There are several different business structures available in the UK. Here is a summary
- [21 | How To Get And Use Case Studies To Grow Your Business](https://www.bubulexpert.com/advice/advice-21/) - Case Studies You need to make it as easy as possible for potential customers to decide to buy from you. That means helping them to quickly see what value they will get from being a customer of yours. Case studies and testimonials are an effective way to do this, especially if you have the right
- [22 | How to Analyse Your Competitors to Beat Them](https://www.bubulexpert.com/advice/advice-22/) - Competitor Analysis There are very few truly unique companies in the world. Even if you feel you have no direct competitors, we all have indirect competition - those businesses your target market spends money with rather than spending it with you. For example, you may be the only gym in town, but the local park
- [103 | How To Convert More Leads To Customers](https://www.bubulexpert.com/advice/advice-103/) - Convert More Leads Having spent 30 years improving the customer experience for both SMEs and corporates, I came to the conclusion that there are only 6 things that customers want. When they are considering buying your product or service, there are 2 things that apply: Make it easy - think about what information the customer
- [4 | Why hire a professional copywriter?](https://www.bubulexpert.com/advice/advice-4/) - Why hire a professional copywriter? When you are setting up a new business there are dozens of different jobs to do, and like many others, you might be tempted to try doing everything for yourself. However, unless you have a superhuman skillset and unlimited time on your hands, this is not a good plan! Preparing
- [40 | Why you need a great brand (and how to build one!)](https://www.bubulexpert.com/advice/advice-40/) - Why you need a great brand Its a well used phrase ‘a brand is more than just a logo’, but is true. It is the personality of your business. It is the emotional and psychological relationship you have with your customers. It can create and stand for loyalty, trust, faith, premium or mass-market appeal, depending
- [39 | How to Create a Strategy for Business Growth](https://www.bubulexpert.com/advice/advice-39/) - Creating a Strategy for Growth Tip #1 - Create a solid foundation for growth by understanding financial performance Growth strategy in four basic steps Step One: Understand your recent performance Producing monthly management accounts is an essential practice that allows you to understand how your business is truly performing. Knowing your recent sales
- [48 | How To Develop Your Unique Selling Proposition (USP)](https://www.bubulexpert.com/advice/advice-48/) - How To Develop Your Unique Selling Proposition (USP) CREATING YOUR VALUE PROPOSITION The stuff of USP, niche, differentiator WHY BOTHER? It is not enough to simply provide a good service or make a great product. If a million people can do what you do you will not win. You need to work out what’s
- [12 | Why do you need a written partnership agreement?](https://www.bubulexpert.com/advice/advice-12/) - Why do you need a written partnership agreement? If you have entered into or set up a business with someone else with a view to making a profit you most likely have a partnership in law, whether or not you have a contractual agreement in place. This is because of a fairly ancient piece of
- [74 | How to choose a recruitment agency](https://www.bubulexpert.com/advice/advice-74/) - How to choose a recruitment agency partner. The benefits to working with a recruitment agency are endless and ultimately can save you a fortune in the long run however in order for the partnership to be successful, you may want to consider the following pointers: A good agency should understand your industry –
- [16 | What to look for in an Accountant](https://www.bubulexpert.com/advice/advice-16/) - What to look for in an Accountant You’ve set up your business and are (or should be!) an expert in that product or service. But it’s unlikely you are an expert in finance and accounting. Failing to get help from an accountant from the outset could lead to lost sales, inefficiency, higher than expect tax
- [28 | When customers complain about a payment or bill](https://www.bubulexpert.com/advice/advice-28/) - When customers complain about a payment or bill If you find that your payment or billing process causes customers to complain, you need to fix it urgently as cashflow is the lifeblood of every business! Normally, these complaints can be categorised as: An unexpected amount or request for payment. Examples of these are – I
- [33 | When customers complain about poor communication](https://www.bubulexpert.com/advice/advice-33/) - When customers complain about poor communication Many businesses are guilty of poor communications with customers – and the sad part is that most of them are not even aware of this as only 4% of unhappy customers will tell them! There are 4 key reasons why customers feel a business is poor at communicating: The
- [35 | When customers complain about late delivery](https://www.bubulexpert.com/advice/advice-35/) - When customers complain about late delivery If you find that customers are complaining about late delivery, then normally there are three possible issues causing it: 1. You have not set their expectations properly This is a common fault often caused by the business failing to look at something from the customer’s point of view. For
- [77 | How to stop customers cancelling their contract](https://www.bubulexpert.com/advice/advice-77/) - How to stop customers cancelling their contract It is a moment every business owner dreads- you just received an email from a customer requesting to cancel their contract. Do not panic, there are a few ways you can still potentially save this account. Do not get backed into a corner Instinctively you might be willing
- [106 | How to communicate value to customers](https://www.bubulexpert.com/advice/advice-106/) - How to communicate value to customers Making sure customers see the value of your product or service is a key element to making sales and retaining customers. Value is not just about price – there are 7 elements: service responsiveness choice knowledge quality guarantee cost Each of these have different levels of importance to different
- [80 | How to avoid pushing prospective customers away](https://www.bubulexpert.com/advice/advice-80/) - How to avoid pushing prospective customers away When you run your own business, often you are the salesperson as well. Many are not comfortable with this, and that lack of comfort can lead to an eagerness or even desperation to sign the customer up. It is that very eagerness or desperation that can push the
- [29 | When customers complain about your response times](https://www.bubulexpert.com/advice/advice-29/) - When customers complain about your response times A few years ago, I did some work for a large energy provider in the UK. One of the most common complaints they received was that they were too slow to respond to customer queries. Now, this was an extreme example – they took up to 17 days
- [124 I Attracting the right talent for your business](https://www.bubulexpert.com/advice/advice-124/) - Attracting the best talent for your business! Long gone are the days where companies would advertise their roles in the local papers on a Friday and sit waiting for the application to be delivered by the post man. Who can even remember recruiting like that? Well, I can! And things have changed massively since
- [139 I Google Ads - how to get a return on your investment](https://www.bubulexpert.com/advice/advice-139/) - Google Ads - How to Get a Return on Your Investment If you’re new to using Google Ads, then you may not be sure if it’s even worth your investment. After all, you might not want to put your business profits into something that isn’t going to give you a good return, right? This is
- [120 I Facebook & Instagram Advertising – How to Win](https://www.bubulexpert.com/advice/advice-120/) - Facebook & Instagram Advertising – How to Win Setting social media goals is a fantastic way for you to both prove and improve the overall value of your social media pages. If you can write down your goals and report on any progress you make, then this will also significantly improve the chances of you
- [141 I How to do your own PR](https://www.bubulexpert.com/advice/advice-141/) - How to do your own PR Do you want to grow your business? Then you need to get noticed. It’s a great start to create a brilliant business but if nobody knows about it then you have no customers and ultimately no business. The good news is, even if you don’t have a huge budget
- [142 I Ten easy steps to action plan your business](https://www.bubulexpert.com/advice/advice-142/) - Ten Easy Steps to Action Plan Your Business Whether you are just starting out, have been working on your business for a while or have a thriving going concern this short article and the links contained within it are to help you plan your business – to make sure it takes you where you want
- [advice-161 six things to do before attracting new customers](https://www.bubulexpert.com/advice/advice-161/) - Six things you need to do before attracting new customers I remember waking up at the beginning of lockdown and thinking marketing as I knew it had stopped. How could I advise clients to market, to sell, to chase enquiries, to convert business when no one had a clue what was going to happen. I
- [Advice 164 - how to create a marketing calendar](https://www.bubulexpert.com/advice/advice-164/) - How to Create a Marketing Calendar Whether you’re new to running your own business or you’ve been running for a few years, a marketing calendar can prove useful to everyone. Just like the name suggests, a calendar (also known as a marketing plan) is a great way to keep track of what’s going on within
- [advice 172 - perks in the workplace](https://www.bubulexpert.com/advice/advice-172/) - Perks in the workplace A perk can be anything you offer your employees that has a value to their work and private life. Standard examples of this are fresh fruit, free tea and coffee, discounted gyms (please see our non-exhaustive list at the end) So, why should you consider implementing these as an employer? You
- [Advice 174 - the environmental impact of your website](https://www.bubulexpert.com/advice/advice-174/) - Did you know that your website and digital assets have a carbon footprint? Do you know your websites CO2 output? If the answer to either of these is no, then don’t worry as you’re one of many companies that would answer the same as you. If you answered yes, maybe we can help you to

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## Products

- [One BuBul Grow Licence](https://www.bubulexpert.com/product/one-bubul-grow-licence/) - About our BuBul Grow Licence We’ve combined the power of technology with the wisdom and experience of business advisers. In effect, Bubul Grow puts you in a virtual room with over 50 business advisers – each an acknowledged expert in their field. They ask you questions about you and your business so they can work out what you need to do to grow your business quickly, sustainably and profitably. BuBul Grow sets challenges in nine key areas, including getting more leads, improving lead-to-sale conversion, customer retention and cross sales. If you already know what you need to focus on, you can just answer questions on that particular challenge. If you aren’t sure, BuBul Grow will work out the right challenge(s) on which to concentrate. Every time you complete a challenge, BuBul Grow gives you a score which you can improve by implementing the recommendations given in your report. Tracking your scores helps you monitor your effectiveness as you grow your business. When you’ve completed all the challenges, BuBul Grow creates a map of all the customer touchpoints in your business, highlighting any that need attention. You’ll also be offered emails with regular business hints and tips. You get all this for just £9.99 a month. There are no long-term contracts: you just pay for BuBul Grow for as long as you need it. Please note: This is only one licence for individual use. £9.99 inc VAT per month, no minimum contract.
- [Accountants: Grow Licences (One batch of 25) - Portal Already Purchased](https://www.bubulexpert.com/product/accountants-grow-licences-one-batch-of-25-portal-already-purchased/) - About our BuBul Grow Licenses for Resellers We’ve combined the power of technology with the wisdom and experience of business advisers. In effect, Bubul Grow puts you in a virtual room with 35 business advisers – each an acknowledged expert in their field. They ask you questions about you and your business so they can work out what you need to do to grow your business quickly, sustainably and profitably. BuBul Grow sets challenges in nine key areas, including getting more leads, improving lead-to-sale conversion, customer retention and cross sales. If you already know what you need to focus on, you can just answer questions on that particular challenge. If you aren’t sure, BuBul Grow will work out the right challenge(s) on which to concentrate. Every time you complete a challenge, BuBul Grow gives you a score which you can improve by implementing the recommendations given in your report. Tracking your scores helps you monitor your effectiveness as you grow your business. When you’ve completed all the challenges, BuBul Grow creates a map of all the customer touchpoints in your business, highlighting any that need attention. You’ll also be offered emails with regular business hints and tips. BuBul Grow for Resellers is £30/month for one batch of 25 licenses - you can choose as many batches as you like! There are no long-term contracts: you just pay for BuBul Grow for as long as you need it. How it works Choose how many Grow Licenses you would like. One batch at £30 equal 25 Grow Licenses. We set up a BuBul portal for you using your logo and branding. You decide how many licences you want – BuBul Start licences are free and you start with 1,000. We send you a link to your BuBul account where you can personalise it by uploading your logo and changing the copy on your home page. You’ll also get handy hints and tips on how to promote BuBul to the people you help and how they and you can get the most value from it. It’s up to you whether you offer BuBul free or if you want to charge for it. There will be a recurring charge on this date every month until cancelled, for the number of batches you choose x £30 inc VAT. We don’t tie you in to a long-term contract – it’s a rolling 30 day contract with a seven day cancellation period (which we hope you will never want to use!). There will be a recurring charge on this date every month until cancelled, for the number of batches you choose x £30 inc VAT. Please choose your plan.
- [One BuBul Start Licence](https://www.bubulexpert.com/product/one-bubul-start-licence/) - About our BuBul Start Licence We’ve combined the power of technology with the wisdom and experience of business advisers. In effect, BuBul Start puts you in a virtual room with 30 business advisers - each an acknowledged expert in their field. They ask you questions about you and your business so they can work out what you need to do to succeed. When they know what you need to do, they give you the recommendations you need along with links to their advice on how to make the changes. They also provide their contact information in case you need further help. You also get a score showing how ready you are to start your business successfully. Every time you implement advice your score will rise, so you can be confident of success when you start trading. You’ll also be offered emails with regular business hints and tips. And it’s FREE. Why? Well we want to give you the best chance of succeeding without having to spend £100s. We also hope that when your business is up and running you’ll continue to want good advice and that you’ll use BuBul Grow. Please note: This is only one licence for individual use
- [Social Enterprises & Charity: Portal Set Up and 1000 Start Licences](https://www.bubulexpert.com/product/social-enterprise-charity-start-licences/) - About BuBul Start for Social Enterprises & Charity BuBul saves you time, money and effort by making it easy for you to offer high quality business advice to people you help without the time and effort you would normally spend giving or sourcing advice for them yourself. BuBul also provides a clear and helpful dashboard. It shows you: BuBul saves you time, money and effort by making it easy for you to offer high quality business advice to people you help without the time and effort you would normally spend giving or sourcing advice for them yourself. BuBul also provides a clear and helpful dashboard. It shows you: the top 5 recommendations for anyone who has your version of BuBul (with links to relevant articles you can send) a prioritised list of individual recommendations for everyone who has completed the questions, so your advice conversations with them can be more informed and productive. How it works We set up a BuBul portal for you. There is no set up fee. BuBul licences are free and you start with 1,000. We send you a link to your BuBul account where you can personalise it by uploading your logo and changing the copy on your home page. You’ll also get handy hints and tips on how to promote BuBul to the people you help and how they and you can get the most value from it. It’s up to you whether you offer BuBul free or if you want to charge for it. We don’t tie you in to a long-term contract – it’s a rolling 30 day contract with a seven day cancellation period (which we hope you will never want to use!).
- [Social Enterprises & Charity: Buy more Start Licences](https://www.bubulexpert.com/product/more-start-licences/) - Need more BuBul Start Licenses for Charity? There are 1000 Start Licenses per batch. Please choose how many more batches you would like below. Remember, we don’t tie you in to a long-term contract – it’s a rolling 30 day contract with a seven day cancellation period (which we hope you will never want to use!). Please note:This license is only for Charity use.
- [Accountants: Portal Set Up & BuBul Licences](https://www.bubulexpert.com/product/accountants-set-up-bubul-licences/) - About our Portal Set Up & BuBul Start and Grow Licences for Accountants How it works There is a one off fee of £500 + VAT to set up your portal. Each portal includes 1,000 BuBul Start licences. You can include as many BuBul Grow licences as you like (in batches of 25). Each batch costs £25 + VAT a month. We send you a link to your portal where you can personalise it by uploading your logo and adding copy to your home page. You will also get handy hints and tips on how to promote BuBul to prospective and existing clients and how they and you can get the most value from it. We don’t tie you in to a long-term contract – it’s a rolling 30 day contract with a seven day cancellation period (which we hope you will never want to use!). It’s up to you whether you offer BuBul free or if you want to charge for it. We don’t tie you in to a long-term contract – it’s a rolling 30 day contract with a seven day cancellation period (which we hope you will never want to use!).
- [Accountants: 1000 FREE BuBul Start Licences – Portal Already Purchased](https://www.bubulexpert.com/product/accountants-1000-start-licences-portal-already-purchased/) - About our Portal Set Up & BuBul Start Licences for Accountants We’ve combined the power of technology with the wisdom and experience of business advisers. In effect, BuBul Start puts you in a virtual room with 35 business advisers – each an acknowledged expert in their field. They ask you questions about you and your business so they can work out what you need to do to succeed. When they know what you need to do, they give you the recommendations you need along with links to their advice on how to make the changes. They also provide their contact information in case you need further help. You also get a score showing how ready you are to start your business successfully. Every time you implement advice your score will rise, so you can be confident of success when you start trading. You’ll also be offered emails with regular business hints and tips. And it’s FREE. Why? Well we want to give you the best chance of succeeding without having to spend £100s. We also hope that when your business is up and running you’ll continue to want good advice and that you’ll use BuBul Grow, our advice software for taking businesses to new levels. BuBul Grow for Resellers is £30/month for one batch of 25 licenses - you can choose as many batches as you like! We don’t tie you in to a long-term contract – it’s a rolling 30 day contract with a seven day cancellation period (which we hope you will never want to use!). Please note:To buy this product you must have already purchased Portal Set Up.

## Guest Authors

- [BuBul](https://www.bubulexpert.com/guest_authors/bubul/)

## Categories

- [Blog](https://www.bubulexpert.com/category/blog/)
- [General News](https://www.bubulexpert.com/category/news/)

## Product categories

- [Accountants](https://www.bubulexpert.com/product-category/accountants/)
- [Individual](https://www.bubulexpert.com/product-category/individual/)
- [Social Enterprise & Charity](https://www.bubulexpert.com/product-category/social-enterprise-charity/)